Business
Wirtualna Polska S A : Grupa WP’s revenues exceeded PLN 1.5 billion. Dynamic growth in tourism and AI investments
Wirtualna Polska S A : Grupa WP’s revenues exceeded PLN 1.5 billion. Dynamic growth in tourism and AI
About this update from Wirtualna Polska Holding Sa
[{"type":"text","content":"In 2024, Wirtualna Polska Holding S.A. posted sales revenues exceeding PLN 1,568 million. This represents an increase of 9% compared to 2023. Adjusted EBITDA increased by nearly 7% to over PLN 468 million. The Group consistently invests in the development of technology and tools supported by artificial intelligence, which allows it to continuously improve the efficiency of its digital products and services.\n The year 2024 was another period of exceptionally strong revenue growth in the tourism segment. For the year as a whole, this growth exceeded 20%, and reached as much as 24% in Q4, when sales are usually lower. It was in the area of foreign tourism that at the end of the year Grupa WP made a PLN 1 billion acquisition, the largest in its history. WP has signed a framework agreement to acquire 100% of the shares of Invia Group, a company that operates mainly in Germany, but also has services in Austria, Switzerland, the Czech Republic, Slovakia, Hungary and Poland. Once the acquisition of Invia Group is finalized (the deal is pending regulatory approvals), Grupa WP's travel segment will be one of the largest travel groups in Europe.\n \"For its 30th anniversary, Wirtualna Polska will change its profile both in terms of industry and geography. Most importantly, this change will come about as a direct consequence of our obvious business need, Namely the need for a rapid increase in the scale of our operations. […] Our organizations have some obvious mutual product synergies in Central Europe. Also, by entering the German market, we will be able to double the scale of our business, provided that we prepare well for operating in it in terms of marketing and if we prove to be ambitious enough to capture what it has to offer. We cannot wait to get our hands on the steering wheel,\" writes Jacek Świderski, CEO of Wirtualna Polska Holding S.A., in his annual letter to shareholders.\n Consistent investment in the development of proprietary technologies, supported by artificial intelligence, is also yielding tangible results in the advertising and subscriptions segment. Thanks to the recommendation technologies implemented, the number of page views on WP portals has increased by 25% since October. Nearly 3,000 clients have already registered with WP Ads, a platform that allows advertisers, including small and medium-sized businesses, t...