Business
Winning Brands Implements New Strategy for ReGUARD4(TM)
Winning Brands Implements New Strategy for ReGUARD4(TM).
About this update from Winning Brands Corp.
[{"type":"text","content":"\n \n \n Winning Brands Implements New Strategy for ReGUARD4(TM)\n \n \nWinning Brands Implements New Strategy for ReGUARD4(TM)\n\nMultiple Capabilities Emerging, 4-Way Utility Puts the Brand in Front\n\n \n MONTREAL, QUEBEC--(Marketwired - Feb 2, 2017) - \n Editor's Note: There are two images associated with this release.\n Winning Brands Corporation (OTC PINK:WNBD) www.WinningBrands.com is launching a new program with fire departments, significantly improving the commercial outlook for Winning Brands' ReGUARD4 bunker gear cleaner in North America. The impact of the new program will be to deliver 4 times as many benefits to fire departments from the single ReGUARD4 solution, significantly increasing convenience and value to firefighters. This will move ReGUARD4 to the leadership position in its field by technical performance.\n The program, in cooperation with select fire departments, is starting in the Montreal region effective immediately. The purpose of the program is to define protocols for the additional uses of ReGUARD4 that fire service personnel consider most beneficial in maintaining fire service assets. The resulting compendium of favorite uses, together with vetted procedures, will support marketing of ReGUARD4's expanded official uses across the sector. The program is being co-ordinated for Winning Brands through the company's new exclusive dealer for ReGUARD4 in the Quebec market., DSO - Distribution Sud-Ouest, www.dsoinc.ca. Quebec has approximately 700 fire departments and 23,000 fire fighters. ReGUARD4 material will appear on the DSO website in coming weeks, in stages. In North America there are over 25,000 fire departments and over 1 Million firefighters.\n Before now, ReGUARD4 had been positioned exclusively as a bunker gear cleaner to remove fire-scene grime from protective garments worn by firefighters. Positive feedback from municipal fire services about broader usefulness of ReGUARD4 had been known anecdotally, but was not applied to marketing. Now, expansion of the official uses for ReGUARD4 is being made to include fire service equipment cleaning, vehicle cleaning, facilities cleaning and turnout gear cleaning. These additional types of maintenance are performed continuously, whether there are fires or not. ReGUARD4's new \"4-way multiple use\" strategy increases ReGUARD4's appeal to the fire services su...