Business
Launch of Winning Brands BRILLIANT(TM) Alternative to Dry Cleaning
Launch of Winning Brands BRILLIANT(TM) Alternative to Dry Cleaning.
About this update from Winning Brands Corp.
[{"type":"text","content":"\nNEW YORK, Aug. 5, 2014 (GLOBE NEWSWIRE) -- Winning Brands Corporation (OTCPK:WNBD) reports that BRILLIANT™ Professional Wet Cleaning Solutions www.BrilliantWetCleaning.com have performed flawlessly during a 3-month pilot project and are being officially launched at this time.\n\n\tThe pilot project involved the conversion of a dry cleaning facility to environmentally progressive wet cleaning in order to serve as a model for the industry. In professional wet cleaning, biodegradable cleaning agents and eco-oriented equipment are used instead of traditional dry cleaning solvents to process \"Dry Clean Only\" garments. Dry cleaning solvents have been associated with health and environmental hazards and are being restricted or phased out by governments and commercial property managers. The U.S. is estimated to have 35,000 dry cleaners, of which over 80% are still using traditional solvents and looking for options. Professional wet cleaning has been studied by the U.S. Environmental Protection Agency and environmental advocacy organizations as a technology alternative to dry cleaning. They consider professional wet cleaning a promising development, particularly with recent advancements. The Winning Brands pilot project facility, Georgian Bay Wet Cleaners, has completed its transition from dry cleaning to professional wet cleaning and is now the official launch location of the BRILLIANT™ wet cleaning solutions product line, the replacement for Winning Brands' earlier Smart line.\n\n\tThe Georgian Bay pilot project is particularly useful as a prototype because it encompassed the total conversion experience, rather than starting fresh. This makes the facility more representative of the majority of existing dry cleaners in North America. The successful conversion demonstrates the viability of making the change from dry cleaning to professional wet cleaning for dry cleaners who are planning their response to tighter environmental regulations.\n\n\tGeorgian Bay's existing customers have embraced the change and are pleased with the result for their clothing. This answers the primary question amongst traditional dry cleaners about switching to a different technology – customer satisfaction. Georgian Bay Wet Cleaners has six drop-off locations processing approximately 5,000 articles per month that w...