Business
Wingstop Opens First Restaurant in Manhattan
The brand opened its first Manhattan ghost kitchen in Times Square with more than 20 additional locations in the pipeline DALLAS, Nov. 23, 2021 /PRNewswire/
About this update from Wingstop Inc.
[{"type":"text","content":"The brand opened its first Manhattan ghost kitchen in Times Square with more than 20 additional locations in the pipeline\n\n\nDALLAS, Nov. 23, 2021 /PRNewswire/ -- Wingstop (NASDAQ: WING) announced plans in July to develop the Manhattan, NY area in a company-owned strategy that includes an asset mix of traditional locations and ghost kitchens, with more than 20 upcoming openings over the course of three years. The brand believes its entrance into Manhattan presents an opportunity to invest capital and deliver great returns for shareholders by participating in Wingstop's best-in-class unit economics. \n\n \n \n \n \n \n \n\n \n\"The opening of Manhattan builds upon our strong development pipeline that has delivered record setting development each quarter in 2021,\" said Wingstop CEO and chairman Charlie Morrison. \"With the combination of ghost kitchens and traditional locations in Manhattan, we're following a proven playbook similar to our UK market, which now has AUVs at more than two million dollars, surpassing our domestic average.\"\nWith the launch of Wingstop's first ghost kitchen in the UK in June 2020, the brand has seen promising results throughout its ghost kitchen portfolio. Ghost kitchens create an opportunity to penetrate areas with high real estate costs or lower inventory of retail space.\nThe success experienced in the UK serves as fuel as the brand looks to replicate the archetype strategy in markets outside of Manhattan, including San Francisco, where Wingstop has an existing, small high street presence and one ghost kitchen. \nWingstop's entry into Manhattan follows four record quarters for development –with 49 net new restaurants in Q3 2021 – as well as an all-time high development year in 2020 with 153 net new restaurants and more than 700 restaurants commitments from brand partners. \nAbout Wingstop\nFounded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises over 1,500 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and offering of classic wings, boneless wings and tenders, always cooked to order and hand-sauced-and-tossed in fans' choice of 11 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese di...