Business
Wildflower Launches at Joel Warren’s ‘The Salon Project’ at Saks Fifth Avenue
Wildflower Launches at Joel Warren’s ‘The Salon Project’ at Saks Fifth Avenue.
About this update from Wildflower Brands Inc
[{"type":"text","content":"\nVANCOUVER, British Columbia, May 30, 2019 (GLOBE NEWSWIRE) -- via NetworkWire – Wildflower Brands Inc. (CSE: SUN, OTC: WLDFF) (the “Company”) is pleased to announce a new collaboration with luxury, beauty and wellness icon Joel Warren and his in-house salon at Saks Fifth Avenue’s newly renovated flagship location in New York City. The Salon Project has selected Wildflower’s cannabidiol (CBD) infused products for its new health and wellness-focused initiative, which launched this month in Midtown Manhattan. The Salon Project at Saks Fifth Avenue features a full salon and lounge space, a VIP treatment room and a curated “shop-in-shop” CBD beauty corner.\n\n \n \n \n \n \n \n \n \n \n \n \n Find Wildflower in Joel Warren's The Salon Project at Saks Fifth Avenue.\n \n \n \n \n \n \n \n \n\n The Salon Project is the brainchild of celebrity colorist Joel Warren, a leader in the haircare industry for over 30 years. Joel's concept is about creating a signature experience that brings together expert stylists, curated products, and state of the art technology. The Salon Project is an unparalleled space that combines world-class stylists, top-notch services, and the most sought-after beauty brands — all in one luxurious setting. The In-House Salon at the iconic Saks Fifth Avenue has enlisted social pop-up and CBD experts Creeds Collective, based in NYC, to lead curation and assist with ongoing digital, influencer and content marketing support for participating brands. The CBD Beauty Corner will feature emerging brands that possess a collective aesthetic and highlight the benefits of a beauty and wellness regimen in CBD appreciation and education. “Joel Warren and The Salon Project shares our commitment to build genuine relationships with like-minded brands across different industries,” says William MacLean, CEO of Wildflower Brands. “By working with industry leaders and innovators within beauty and wellness, The Salon Project and Saks Fifth Avenue lend brand affinity that will strengthen our market position in Wildflower’s most important market for online sales, while identifying us as a credible North American brand for early adopters of CBD-infused products in other countries where the CBD industry is just starting to take off.”  According to i...