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WildBrain Spark Expands from YouTube to the Metaverse, Becoming the Exclusive Advertising Partner for Leading Roblox Publisher, Gamefam
WildBrain Spark Expands from YouTube to the Metaverse, Becoming the Exclusive Advertising...
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[{"type":"text","content":"\n \n \n \n WildBrain Spark Expands from YouTube to the Metaverse, Becoming the Exclusive Advertising Partner for Leading Roblox Publisher, Gamefam\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n Partnership gives brands an opportunity to reach kids and teens authentically through many of the most popular games on the Roblox platform\n \n \n \n \n NEW YORK\n \n ,\n \n Nov. 9, 2021\n \n /CNW/ -\n \n \n WildBrain Spark\n \n \n , the leading AVOD network on YouTube and YouTube Kids, is now the exclusive advertising partner of Gamefam, one of the top professional publishers on Roblox, with a game catalog including the popular titles\n \n Tower of Misery\n \n ,\n \n Twilight Day Care\n \n and\n \n Car Dealership Tycoon\n \n . Through this partnership, WildBrain Spark and Gamefam are creating brand-safe, relevant and audience-appropriate experiences for brands, game developers and players on one of the world's most popular and fastest growing gaming platforms. Gamefam's titles have been visited more than 5.5 billion times and are played for an average of 150 million minutes every day.\n \n \n \n \n \n \n \n \n \n Under the partnership, WildBrain Spark holds exclusive global rights to provide direct advertising services for the entire Gamefam network, with over 500 million visits every month and which features three of the top 10 games on the Roblox platform. The Gamefam network also includes WildBrain's own IP as it develops more game titles, such as the new\n \n \n Strawberry Shortcake\n \n \n game created by Gamefam as part of the recent relaunch of the beloved kids' brand.\n \n \n \"Our research shows that kids are influencing purchase decisions in today's household, providing key input on what parents are buying for their families,\" said\n \n Charles Gabriel\n \n , VP & Head of Advertising Sales, US at WildBrain Spark. \"With the explosion in popularity of Roblox, advertisers now have a unique opportunity through WildBrain's partnership with Gamefam to deliver creative, authentic, and kid-sa...