Business
The Irish Fairy Door Company appoints WildBrain to produce original content and manage YouTube and Facebook strategy
The Irish Fairy Door Company appoints WildBrain to produce original content and manage You...
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[{"type":"text","content":"\n\n\n\nThe Irish Fairy Door Company appoints WildBrain to produce original content and manage YouTube and Facebook strategy\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nLONDON, Nov. 21, 2018\n\n\n\nPopular toy brand to harness WildBrain's expertise in content production and brand management to grow global engagement with kids and parents\n LONDON, Nov. 21, 2018 /CNW/ - WildBrain, a leading digital kids' network and studio, has been appointed to produce original content based on the hugely popular toy brand, The Irish Fairy Door Company, and to manage the YouTube and Facebook strategy for the toy brand. The Irish Fairy Door Company is an award-winning direct-to-consumer brand, based in Ireland, which celebrates the magic of children's belief in fairies through toys, imaginative play, fairy stories and fun online activities. The miniature fairy doors that are the flagship product of the brand are enjoyed by children in almost 1 million households worldwide.\n\n \n \n\n \nUnder the agreement, WildBrain will manage The Irish Fairy Door Company's YouTube channel on its network, and produce short-form content designed to engage and inspire children with the magic of The Irish Fairy Door Company's brand, including an original animation series and live action videos that bring the fairy world to life. WildBrain's social media team will also assume management of The Irish Fairy Door Company's Facebook page and advertising campaigns, to engage with parents and extend the brand's audience to new viewers and consumers worldwide. In addition, WildBrain's parent company, DHX Media, is working with The Irish Fairy Door Company to develop additional strategies to grow the toy brand on other platforms, including potential long-form content. \n\"The Irish Fairy Door Company team have achieved a remarkable feat already, by building a consumer products business around a smart toy idea that has captured the imaginations of a generation of children in Ireland and beyond,\" said Jon Gisby, Managing Director, WildBrain. \"We love The Irish...