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NEW WILDBRAIN RESEARCH AFFIRMS THAT SPENDING TIME TOGETHER ENJOYING CONTENT AND GAMING IS CORE TO FAMILY BONDING, ESPECIALLY FOR GEN Z AND MILLENNIAL PARENTS, WITH NOSTALGIA BEING A KEY DRIVER
NEW WILDBRAIN RESEARCH AFFIRMS THAT SPENDING TIME TOGETHER ENJOYING CONTENT AND GAMING IS CORE TO...
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[{"type":"text","content":"\n\n\n\n NEW WILDBRAIN RESEARCH AFFIRMS THAT SPENDING TIME TOGETHER ENJOYING CONTENT AND GAMING IS CORE TO FAMILY BONDING, ESPECIALLY FOR GEN Z AND MILLENNIAL PARENTS, WITH NOSTALGIA BEING A KEY DRIVER\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n Research report, \"The Connected Family: Screentime is Bonding Time,\" commissioned from Savanta, reveals new insights into the content-viewing and gaming preferences of US families, suggesting cross-platform integration is key for brands to engage parents and kids\n \n\n\n\n\n Click here to download the full report.\n \n\n\n\n\n Research Highlights:\n \n\n\n\n 85% of parents say enjoying video content together is a key family bonding experience, third only to mealtime and travel\n \n\n 9 in 10 parents watch content together with their child on paid SVOD platforms\n \n\n Younger parents see greatest value in family viewing, with 71% of Gen Z parents and 61% of Millennial parents watching content with their kids at least once a day\n \n\n Three-quarters of parents watch content with kids on YouTube, AVOD and FAST platforms, with YouTube being twice as popular as the next closest AVOD\n \n\n 62% of Gen Z parents use FAST channels and not Cable TV when watching video content together with their child, while two-thirds of Gen Z parents use YouTube and not Cable TV when watching together\n \n\n Amazon Prime, Netflix, Hulu and Disney+ rank as the top paid SVOD platforms for family viewing\n \n\n Parents trust kids to recommend content, but remain final-decision makers, with strong preferences for family-friendly and educational content\n \n\n Almost 50% of parents enjoy gaming with their kids on Roblox, Minecraft or Fortnite\n \n\n 84% of parents and kids enjoy engaging with familiar characters that crossover between gaming and video content watched together, and vice versa\n \n\n 88% of Gen Z and Millennial parents are likely to buy products or movie tickets seen in a video game played with their kids\n \n\n Over 70% of parents have made purchases based on integra...