Business
DHX Media announces licensing deals in China for Teletubbies and In the Night Garden
Agreements signed with BBC Worldwide Asia and Shanghai V-Pop for China HALIFAX , ...
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[{"type":"text","content":"\n\n\nAgreements signed with BBC Worldwide Asia and Shanghai V-Pop for China \n\n\nHALIFAX, April 24, 2014 /CNW/ - DHX Media Ltd. (\"DHX\" or the \"Company\")\n (TSX: DHX), a leading independent creator, producer, distributor and\n licensor of children's entertainment content, announces that it has\n renewed its agreement with BBC Worldwide Asia to represent the\n licensing rights to its Teletubbies and In the Night Garden pre-school brands in China across all categories.\n\n\nThe agreement complements DHX Media and BBC Worldwide's sub-agent\n agreement with UYoung Media Group which was appointed this year to\n spearhead a licensing and merchandising campaign for In the Night Garden in China, where it airs on state broadcaster CCTV.\n\n\nIn addition, DHX Media has signed an agreement with Shanghai V-Pop for\n the Chinese home entertainment rights to Teletubbies with DVDs launching at retail in 2014. This deal further expands the\n reach of the preschool brand in China where licenses have previously\n been signed with Phoenix, Hangzhou- Z-Shine and Chinoco, amongst\n others, for categories including plush toys, down coats, and\n edu-tainment centres.\n\n\nSteven DeNure, President and COO of DHX Media says: \"Teletubbies and In the Night Garden continue to be popular globally, and enjoy a huge fanbase in China. We\n are pleased to be renewing deals with both BBC Worldwide Asia and\n Shanghai V Pop, ensuring these properties continue to enjoy a\n significant consumer presence in China.\"\n\n\nThe preschool, hit shows Teletubbies and In the Night Garden were key properties acquired by DHX Media as part of last year's\n Ragdoll Worldwide Ltd. acquisition.\n\n\nTeletubbies was the very first western pre-school property to air on China's CCTV\n reaching an audience of 300 million children and the first to open its\n very own Skills Development Centre in 2006. Broadcast in 120 countries\n and translated into 45 languages, the series focuses on the joy of\n learning and discovery.\nTeletubbies has received numerous prestigious international Awards including 2\n BAFTAs, 5 LIMA Awards, 4 Royal Television Society Awards, the Prix\n Jeunesse, the Nickelodeon UK Children's Award, the BBC Audiocall\n Children's Award, the Nats Children's Award, the British Toy\n Association of Toy Retailers Toy of the Year Award and the 24th Grand\n Prix Japan...