Business
DHX Media Announces Appointment of Jazwares Inc. as Global Master Toy Partner for Ella the Elephant
HALIFAX , June 18, 2014 /CNW/ - DHX Media Ltd. ("DHX" or the "Company") (TSX: DHX), a le...
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[{"type":"text","content":"\n\n\nHALIFAX, June 18, 2014 /CNW/ - DHX Media Ltd. (\"DHX\" or the \"Company\")\n (TSX: DHX), a leading independent creator, producer, distributor and\n licensor of children's entertainment content, and FremantleMedia Kids &\n Family Entertainment, a worldwide leader in the family entertainment\n business, have appointed Jazwares Inc. as the global master toy partner\n on preschool property Ella the Elephant for the US, Canada, UK, Ireland, Latin America, Middle East, Australia,\n Spain and Norway.\n\n\nJazwares has licensed the rights to launch worldwide Plush, Dolls,\n Figures and Play Sets, Vehicles, Role Play and Musical Instruments,\n based on the animated preschool series.\n\n\nElla the Elephant made its U.S. television debut in February on Disney Channel and Disney\n Junior, and the series is currently airing weekdays on both channels.\n\n\nThe 26 half-hour series is produced by DHX Media, in association with\n Canada's TVO Kids and FremantleMedia Kids & Family Entertainment. DHX\n Media maintains international distribution rights in the television,\n brand licensing and home entertainment categories in Canada, the U.S.,\n Middle East and India. FremantleMedia Kids & Family Entertainment\n serves as the distributor for television, brand licensing, home\n entertainment and other ancillary rights throughout the rest of the\n world. \n\n\n\"We're excited to be appointed the Global Master Toy Partner for Ella the Elephant. We think Ella is a great brand in the children's entertainment space\n and we're excited for the opportunity to place Ella in every household\n that loves her through our Ella the Elephant line,\" Laura Zebersky, EVP Global Sales, Jazwares Inc.\n\n\nDHX Media has also licensed the series to TVO in Canada, Tele-Quebec,\n Yumurcak TV in Turkey and to Warner Home Video in the U.S.\n\n\nElla the Elephant is a charming and whimsical animated preschool series based on the\n award-winning Ella the Elegant Elephant book series written by Carmela\n D'Amico and illustrated by Steven D'Amico\n\n\nAbout DHX Media\nDHX Media (www.dhxmedia.com) is a leader in the creation, production and marketing of family\n entertainment.  DHX Media owns, markets and distributes over 10,000\n episodes of entertainment programming worldwide and licenses its owned\n properties through its dedicated consum...