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DHX Media and Mattel Creations Expand Relationship With Rainbow Magic(TM) Agreement
DHX Media and Mattel Creations Expand Relationship With Rainbow Magic™ Agreement ...
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[{"type":"text","content":"\n\n\n\nDHX Media and Mattel Creations Expand Relationship With Rainbow Magic™ Agreement\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nDHX Media and Mattel Creations Expand Relationship With Rainbow Magic™ Agreement\nCanada NewsWire\nHALIFAX, April 19, 2016\n\n\n\n\n\n\nDHX to drive growth with new, original content based on highly popular Mattel children's publishing property\n\n\n\nHALIFAX, April 19, 2016 /CNW/ - DHX Media Ltd. (\"DHX\" or the \"Company\") (NASDAQ: DHXM; TSX: DHX.A, DHX.B), the world's leading independent, pure-play kids content company, has licensed the much-loved children's publishing property, Rainbow Magic, from Mattel, Inc. (\"Mattel\") (NASDAQ: MAT), the worldwide leader in the design, manufacture, marketing and content of toys and family products.\n\nThe long-term, exclusive, worldwide agreement managed under the Mattel Creations division, covers multiple revenue streams and establishes the framework for DHX to produce and distribute a range of new, multi-platform content inspired by the highly popular property. New content under the agreement would be developed and produced at DHX Studios.\n\n\"We are delighted to once again team up with Mattel\" said Dana Landry, CEO of DHX Media. \"Following on from our recently announced partnership around the celebrated Mattel brands, Bob the Builder, Fireman Sam, Little People and Polly Pocket, this new Rainbow Magic agreement continues to leverage the strong and highly complementary relationship that exists between our companies. Rainbow Magic enjoys enormous popularity with girls around the world, driven by the brand's extensive publishing program, and we see this as a tremendous opportunity for DHX and Mattel to grow the brand to new heights worldwide.\"\n\nCatherine Balsam-Schwaber, Chief Content Officer of Mattel Creations, a centralized theatrical, television and digital content center at Mattel said, \"In our mission to accelerate and maximize content creation and distribution for the vast portfolio of Mattel brands, today marks another great ste...