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DHX Media and Iconix forge deal to grow Strawberry Shortcake brand
DHX Media and Iconix forge deal to grow Strawberry Shortcake brand DHX Media and I...
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[{"type":"text","content":"\n\n\n\nDHX Media and Iconix forge deal to grow Strawberry Shortcake brand\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nDHX Media and Iconix forge deal to grow Strawberry Shortcake brand\nCanada NewsWire\nHALIFAX, May 17, 2016\n\n\n\n\n\n\nContent, distribution and licensing agreements signed on much-loved girls' brand\n\n\n\nHALIFAX, May 17, 2016 /CNW/ - DHX Media (\"DHX\" or the \"Company\") (NASDAQ: DHXM; TSX: DHX.A, DHX.B), the world's leading independent, pure-play kids content company, and Iconix Brand Group (\"Iconix\") (NASDAQ: ICON), have entered into a long-term agreement to co-develop and co-produce a new animated series based on the iconic entertainment toy brand, Strawberry Shortcake. The new content will be produced and globally distributed by DHX Media. Iconix will handle worldwide merchandising and licensing for the brand, with DHX's international licensing agency, CPLG, holding first right of negotiation to represent the brand in certain territories. Iconix and DHX will both participate on all revenue streams related to this agreement\n\n(Photo: http://photos.prnewswire.com/prnh/20160516/368414) \n\nIn an additional deal, DHX also becomes the exclusive, global distributor for the Strawberry Shortcake back catalogue, adding 108 half-hours to the 8 half-hours of Strawberry Shortcake content already in the DHX distribution library. \n\nDana Landry, Chief Executive Officer of DHX, stated: \"This agreement to grow Strawberry Shortcake continues our strategy of partnering on world-leading brands to generate new, high-quality content for distribution around the world, and to participate in consumer product offerings for such properties. We are excited to collaborate with Iconix Brand Group to leverage our animation expertise, distribution reach and merchandising and licensing capabilities to drive new global growth for this perennial girls' brand.\"\n\nJohn Haugh, CEO and President, Iconix Brand Group, said: \"We acquired Strawberry Shortcake because of its universal appeal and tremendous potential. A key pillar of our global...