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DHX Brands Grows Teletubbies in China with New Toy and Publishing Deals
DHX Brands Grows Teletubbies in China with New Toy and Publishing Deals Canada New...
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[{"type":"text","content":"\n\n\n\nDHX Brands Grows Teletubbies in China with New Toy and Publishing Deals\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prnbcc{\nBORDER-COLLAPSE: COLLAPSE\n}\n.prnsblb0{\nBORDER-LEFT:black 0pt\n}\n.prnsbt0{\nBORDER-TOP:0pt\n}\n.prnpl6{\nPADDING-LEFT:0.50em\n}\n.prnsbl0{\nBORDER-LEFT:0pt\n}\n.prnrbrb0{\nBORDER-RIGHT:black 0pt\n}\n.prnpr6{\nPADDING-RIGHT:0.50em\n}\n.prnsbtb0{\nBORDER-TOP:black 0pt\n}\n.prnsbb0{\nBORDER-BOTTOM:0pt\n}\n.prnsbr0{\nBORDER-RIGHT:0pt\n}\n\n\n\n\n\n\n\nCanada NewsWire\nHALIFAX, Jan. 4, 2018\n\n\n\nHALIFAX, Jan. 4, 2018 /CNW/ - DHX Brands, the dedicated brand management and consumer products arm of DHX Media (or the \"Company\") (TSX: DHX.A, DHX.B; NASDAQ: DHXM) has signed its first two consumer products deals in China for the preschool hit Teletubbies, appointing licensees to launch a new range of toys in the territory, and produce a children's publishing line. The deals, which were brokered for DHX Brands by Promotional Partners Worldwide, will see the launch of Teletubbies toys in China in Spring 2018, followed by the launch of children's books later in the year.\n\n\n \n \n\n \nBuilding on DHX Brands' strategy to expand the Teletubbies brand throughout Asia and to capitalize on the significant potential for consumer products in the territory, the new agreements follow the successful rollout of the new Teletubbies series in China on the country's most popular streaming services, including iQIYI, Youku, Tencent and others. Since launching in June 2017, the series has generated 100 million views on such platforms. \n\n\"The new Teletubbies series has clearly struck a chord with preschoolers and parents in China,\" said Candy Ho, Business Development Director - Asia, DHX Brands. \"Fans who loved the original show when they were kids are now sharing the new series with their children through the country's top streaming platforms. We're thrilled that this massive audience will be soon able to also enjoy new Teletubbies toys, accessories and books through the launch of products later this year.\"\n\nThe newly signed licensees in China are a pa...