Business
WhereverTV Launches OTT TV in LATAM with Google Chromecast with Nationwide Marketing Alliance
WhereverTV Launches OTT TV in LATAM with Google Chromecast with Nationwide Marketing Alliance.
About this update from Wherevertv Broadcasting Corp.
[{"type":"text","content":"\n\n  WhereverTV Latino Provides First Live Streaming, Affordable, A La Carte OTT Website and APP Platform in Mexico and LATAM, Sees Initial Results \n FORT MYERS, Fla., Jan. 03, 2018 (GLOBE NEWSWIRE) -- WhereverTV Broadcasting Corp. (OTCQB:TVTV), which delivers Over The Top (OTT) subscription television services to a variety of devices including smartphones, TabletPCs, streaming media players, computers and connected TVs, announced today that it has launched its Spanish-speaking WhereverTV Latino (https://whereverlatino.tv) website, its Android APP and its Chromecast APP in Mexico and Latin America (LATAM) on December 21st in connection with the launch of a Marketing Alliance with Google’s Chromecast Division. Google is WhereverTV’s first live-linear streaming distribution partner in Latin America and WhereverTV Latino is providing the first full line up of TV programming choices on an ala carte, affordable, prepaid and no-contract basis. The LATAM launch is already averaging over 200 registrations a day and registrations are expected to increase dramatically as we are in the process of retaining a major internationally known social and digital media marketing company to assist our in house marketing team. The WhereverTV Latino platform was designed to reach millions of consumers with their favorite channel choices priced as low 40 pesos per month. The website and APPs launched with 50 channels and is expected to grow imminently to approximately 150 channels. The Marketing Alliance with Google Chromecast Latin America and WhereverTV Latinos’ began nationwide in Mexico on December 21 which included 200 in-store promotions through retailers such as Best Buy, Coppel, Liverpool, Radio Shack, Sears and more. WhereverTV was also the featured APP on the Chromecast boxes. Rodrigo Castuera, Director of Strategic Alliances, Google Chromecast division for Latin America said, “The Alliance between Chromecast and WhereverTV Latino will allow the users to enjoy and experience a variety of content on their TV with their Chromecast devices.” “Initial results for Mexico are very promising. WhereverTV Latino provides both an incredible opportunity for our Company and an excellent solution for TV viewers throughout Latin America. Consumers can, for the first time, buy television subscriptions on a channel ...