Business
Wheels Up Partners with United Autosports to Deliver Customers Unmatched Motorsport Experiences
Wheels Up Experience Inc. (NYSE: UP), one of the world's leading private aviation companies, is proud to announce a multi-series global partnership with United Autosports, one of the most successful endurance racing teams and official racing partner of McLaren Automotive. This multi-series collaboration offers Wheels Up customers the opportunity for exclusive access to some of the world's most prestigious motorsport events, including the FIA World Endurance Championship, European Le Mans Series,
About this update from Wheels Up Experience Inc.
[{"type":"text","content":"ATLANTA, May 13, 2025 /PRNewswire/ -- Wheels Up Experience Inc. (NYSE: UP), one of the world's leading private aviation companies, is proud to announce a multi-series global partnership with United Autosports, one of the most successful endurance racing teams and official racing partner of McLaren Automotive. This multi-series collaboration offers Wheels Up customers the opportunity for exclusive access to some of the world's most prestigious motorsport events, including the FIA World Endurance Championship, European Le Mans Series, and the WeatherTech IMSA SportsCar Championship.","length":595,"tagName":"p"},{"type":"text","content":"The partnership kicks off at the 2025 24 Hours of Le Mans on June 14-15, a highly coveted event that also marks the 30th anniversary of McLaren's legendary 1995 overall victory. From the paddock to the pit wall, Wheels Up customers will have a rare opportunity to witness endurance racing at its most iconic venue through immersive behind-the-scenes experiences, trackside viewing, and opportunities to connect directly with drivers, engineers, and team leadership.","length":469,"tagName":"p"},{"type":"text","content":"With motorsport—particularly endurance racing—experiencing a 'platinum era' of popularity and technological advancements, Wheels Up identified a unique opportunity to embed its customers at the heart of the action. A shared commitment to unique and immersive experiences underscores this exclusive partnership. Building on the access customers already enjoy to premier global events through the brand's Wheels Down program, this new relationship with United Autosports further reinforces Wheels Up's commitment to delivering world-class experiences that go beyond aviation.","length":589,"tagName":"p"},{"type":"text","content":"To further celebrate Wheels Up's formal entry into the world of motorsports, United Autosports cars and drivers will proudly feature the brand's logo and decals on both vehicles and uniforms. These sleek co-branded elements will debut at Le Mans, serving as a visual emblem of this strategic alliance. With the dual benefit of elevated access for customers and impactful brand visibility on a global stage, this partnership underscores Wheels Up's continued commitment to aligning with likeminded, world-class brands.","length":529,"tagN...