Business
Wheels Up Introduces a Seamless, Concierge-Level Customer Engagement Model Under a Single Brand
Wheels Up Experience Inc. (NYSE: UP), a leading provider of on-demand private aviation, today launched a seamless, concierge-level customer engagement model that will deliver individualized, portfolio-wide travel solutions for any trip, from anywhere, to any destination in the world.
About this update from Wheels Up Experience Inc.
[{"type":"text","content":"New go-to-market model fully integrates the global aviation platform across programmatic membership, private jet and group charter, and premium commercial solutions","length":164,"tagName":"p","attribs":{}},{"type":"text","content":"ATLANTA, Jan. 27, 2026 /PRNewswire/ -- Wheels Up Experience Inc. (NYSE: UP), a leading provider of on-demand private aviation, today launched a seamless, concierge-level customer engagement model that will deliver individualized, portfolio-wide travel solutions for any trip, from anywhere, to any destination in the world.","length":328,"tagName":"p"},{"type":"image","alt":"Wheels Up (PRNewsfoto/Wheels Up)","displaySize":"","headline":null,"caption":"Wheels Up (PRNewsfoto/Wheels Up)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":236,"url":"https://media.zenfs.com/en/prnewswire.com/a6acad0349927d2504f4c372a02b4d30"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/1xRw2tsE3XGjiTO0HBDl0A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQxNjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/a6acad0349927d2504f4c372a02b4d30","width":400,"height":236}},"href":"https://mma.prnewswire.com/media/1776408/Wheels_Up_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"In a break from the industry standard, the company announced it has unified its full range of customer offerings under a single brand and organizational structure. Wheels Up's newly integrated commercial model will provide a single, personalized team to manage private aviation membership, global private charter, group charter, and hybrid private-commercial itineraries through a first-of-its-kind strategic partnership with Delta Air Lines. These organizational changes bring together the Wheels Up and Air Partner brands in the U.S., which were previously supported by separate sales, marketing, account management, and service delivery organizations, as well as separate back-end platforms and processes. This approach fully realizes and delivers the breadth of the Wheels Up portfolio and reinforces the company's commitment to a more streamlined, customer-centric, end-to-end aviation experience.","length":915,"tagName":"p"},{"type":"text","content":""These go-to-market changes are designed to deliver a more seamless and personalized experience while leveraging the full breadth of ...