Business
Holiday Gifting Going Digital: Wells Fargo Study Reveals Growing Trend
SAN FRANCISCO, December 09, 2025--A new Wells Fargo survey released today finds younger generations are driving a major shift toward digital cash gifts and holiday tips — favoring convenience and choice over traditional wrapped presents. Insights from the consumer survey look into the ways people give holiday gifts to family and friends, and holiday tips to service workers. The findings highlight gift giving and receiving preference. The study also reveals the median gift/tip to service workers
About this update from Wells Fargo & Company
[{"type":"image","alt":"(Photo: Wells Fargo)","displaySize":"","headline":null,"caption":"(Photo: Wells Fargo)","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/bf8080f31e3a52abcfeda39421867deb"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/bCG9kLHdU6Quv4GjHMfkdQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/bf8080f31e3a52abcfeda39421867deb","width":480,"height":270}},"lazy":false},{"type":"text","content":"Gen Z and Millennials drive shift to digital gifts and tips, as most recipients value the freedom of digital cash","length":113,"tagName":"p"},{"type":"text","content":"SAN FRANCISCO, December 09, 2025--(BUSINESS WIRE)--A new Wells Fargo survey released today finds younger generations are driving a major shift toward digital cash gifts and holiday tips — favoring convenience and choice over traditional wrapped presents. Insights from the consumer survey look into the ways people give holiday gifts to family and friends, and holiday tips to service workers. The findings highlight gift giving and receiving preference. The study also reveals the median gift/tip to service workers is $50.","length":524,"tagName":"p"},{"type":"text","content":"Key insights from the survey:","length":29,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Physical presents dominate year-end gifting between friends and family.","length":71,"tagName":"p","attribs":{}},{"type":"list","items":[{"val":[{"type":"text","content":"65% of people prefer to give a physical gift, while 55% prefer to receive one.","length":78,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Gift cards are a close second, with 54% of people preferring to give them and 56% preferring to receive them.","length":109,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":187,"olType":false}]},{"val":[{"type":"text","content":"Money, in many forms, is also desirable.","length":40,"tagName":"p","attribs":{}},{"type":"list","items":[{"val":[{"type":"text","content":"34% of people prefer giving cash or checks, while 18% prefer giving digital payments.","length":85,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"More people prefer to be on the receiving end, with 48% preferring to get ...