Business
WEBTOON Entertainment to Showcase the Power of Fandom at Advertising Week New York 2025
Crunchyroll, Duolingo, and Wavemaker will join WEBTOON Entertainment to discuss how brands can build authentic connections with deeply engaged fan
About this update from Webtoon Entertainment Inc.
[{"type":"text","content":"\nCrunchyroll, Duolingo, and Wavemaker will join WEBTOON Entertainment to discuss how brands can build authentic connections with deeply engaged fan communities\n\n\n LOS ANGELES--(BUSINESS WIRE)--\nWEBTOON Entertainment Inc. (Nasdaq: WBTN), a leading global entertainment company and home to some of the world’s largest storytelling platforms, is set for its largest-ever presence at Advertising Week New York 2025. Showcasing its unmatched expertise in fandom and storytelling, WEBTOON Entertainment will highlight how brands can turn customers into devoted fans in a headlining panel, “The Power of Fandom: Unlocking Loyalty in an Era of Distraction,” on October 6, 2025 at 2:10pm ET.\n\n\nJoin WEBTOON Entertainment and other leading companies that are redefining fandom and consumer passion as they discuss how brands can build authentic connections with deeply engaged fan communities. Panelists include David Lee, COO & CFO at WEBTOON Entertainment, Scott Donaton, SVP of Global Brand and Community at Crunchyroll, George Audi, Vice President of Business Development at Duolingo, and Jenna Fidellow, Executive Director, US Head of Content at Wavemaker.\n\n\nWith a global reach of approximately 155M monthly active users1, WEBTOON Advertising combines the power of stories, creators, and community, allowing brands to engage with Gen Z in ways that other platforms can’t. In fact, according to a WEBTOON Entertainment’s proprietary research2:\n\n\n\n97% of users agree WEBTOON is entertaining and fun, achieving a higher score than other platforms including Roblox and TikTok\n\n\n\n77% of users agree that WEBTOON has content that they can’t find anywhere else and;\n\n\n\n86% of users responded that WEBTOON makes them feel good\n\n\n\n“As the pioneer of the mobile webcomic format and leader in Gen Z’s favorite storytelling formats, WEBTOON is where creativity and community thrive,” said David Lee, COO & CFO at WEBTOON Entertainment. “With a global IP & Creator Ecosystem of creators and incredible stories producing new fandoms every day, WEBTOON Advertising offers brands a powerful opportunity to connect with the highly engaged audiences that are shaping pop culture.”\n\n\nWEBTOON Advertising is also bringing the WEBTOON Diner to Advertising Week, where every order comes with a side of main character energy. Attendees can visit the WEBTOON Diner loc...