Business
Later Expands Leadership Team with the Addition of Paige Kelly as General Manager, Creator
Later, the world's most intelligent influencer marketing company, today announces the appointment of Paige Kelly as General Manager, Creator. Paige will lead the continued growth and evolution of Later's creator community, building on record momentum from 2025 while expanding connections between Later's robust roster of enterprise clients and hundreds of thousands of creators.
About this update from Wayfair Inc.
[{"type":"text","content":"She will drive growth, deepen engagement and connect the company's creator community with enterprise clients","length":112,"tagName":"p","attribs":{}},{"type":"text","content":"BOSTON, Jan. 28, 2026 /PRNewswire/ -- Later, the world's most intelligent influencer marketing company, today announces the appointment of Paige Kelly as General Manager, Creator. Paige will lead the continued growth and evolution of Later's creator community, building on record momentum from 2025 while expanding connections between Later's robust roster of enterprise clients and hundreds of thousands of creators.","length":434,"tagName":"p"},{"type":"image","alt":"Later Logo (PRNewsfoto/Later)","displaySize":"","headline":null,"caption":"Later Logo (PRNewsfoto/Later)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":95,"url":"https://media.zenfs.com/en/prnewswire.com/96aec64ba32e672bce748f3c0c85fd45"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/H4kWSrkXCwqb0ULoSs_pEg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE2NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/96aec64ba32e672bce748f3c0c85fd45","width":400,"height":95}},"href":"https://mma.prnewswire.com/media/2871057/Later_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Paige joins the team following 14 years at Wayfair, where she played a defining role in the company's evolution from a 400-person company to a global e-commerce leader with more than 12,000 employees, including its successful public offering in 2014. She rose through the ranks to develop and lead major business units, most recently serving as head of the housewares vertical, global supplier acquisition and onboarding and branded product strategy. During her tenure, Paige was instrumental in scaling Wayfair's key categories, including upholstery, mattresses and furniture. She consistently delivered growth through innovation and supplier excellence, turning emerging categories into high-performing market leaders.","length":728,"tagName":"p"},{"type":"text","content":""As the creator economy evolves, networking will be a critical driver of growth, and I'm excited to expand the creator community at Later by offering opportunities creators won't find anywhere else. Joining a team that values creativity and authenticity makes this an in...