Business
Acquisition of four new US showrooms
Watches of Switzerland Group PLC has acquired 88% of Deutsch & Deutsch, a Texas-based luxury watch and jewellery retailer with four showrooms, for $67 million in annual revenue as of December 31, 2024. This acquisition, which includes brands like Rolex, Cartier, and OMEGA, is expected to be value-accretive and enhance the Group's US presence, bringing their total US Rolex-anchored showrooms to 25. The company also holds an option to acquire the remaining share capital. Disclaimer*
About this update from Watches Of Switzerland Group Plc
[{"type":"text","content":"\n\n22 January 2026\n\n \nAcquisition of four new US showrooms\nAcquisition of Deutsch & Deutsch, an official distributor of Rolex, Roberto Coin, Cartier, OMEGA, TUDOR and other key luxury brands\n \nThe Watches of Switzerland Group ('the Group') is pleased to announce that it has completed the acquisition of Deutsch & Deutsch.\n \nDeutsch & Deutsch is a family-owned luxury watch and jewellery retailer that has been operating in Texas, US since the 1920s. The business is an authorised distributor of Rolex, Roberto Coin, Cartier, OMEGA, TUDOR, TAG Heuer, Breitling and IWC Schaffhausen.\n \nDeutsch & Deutsch has four showrooms operating in Texas: El Paso, Laredo, McAllen and Victoria. Two of these locations have recently undergone significant expansion and refurbishment to the highest standards of modern luxury, with planning underway for similar upgrades to the remaining showrooms. The showrooms are highly complementary to the Group's existing presence in Texas and will continue to trade under the Deutsch & Deutsch name, reflecting the local strength of the brand as it approaches its centenary. Tad and Aladar Deutsch will remain with the business and continue to play a key role in leading these showrooms post-acquisition.\n \nFor the financial year ended 31 December 2024, the four showrooms generated a combined annual revenue of $67 million with profitability in line with the Group's existing US retail business. We see opportunity to further enhance the product line-up by introducing further access to the wide range of luxury watch and jewellery brands sold by the Watches of Switzerland Group.\n \nFollowing this acquisition, the Watches of Switzerland Group operates 25 Rolex anchored showrooms in the US.\n \nThe acquisition comprised the purchase of 88% of Deutsch & Deutsch, with an option to buy the remaining share capital. Strategic acquisitions are a key pillar of the Group's growth strategy and capital allocation framework. We expect this transaction to deliver attractive financial returns, in line with our successful track record of previous showroom acquisitions.\n \nBrian Duffy, Chief Executive Officer of the Watches of Switzerland Group, said:\n\"We have admired Deutsch & Deutsch for many years and see this value-accretive acquisition as an excellent comp...