Business
Acquisition of Barry M brand & FY25 Trading Update
Warpaint London PLC has announced the acquisition of the Barry M brand for £1.4 million in cash, financed by its £18 million cash reserves as of January 31, 2026. For the year ended December 31, 2025, Warpaint expects revenue of approximately £105 million, up from £102 million in 2024, with an improved gross margin, though Adjusted EBITDA is projected to decrease to £22 million from £25 million due to factors including the closure of Bodycare, a challenging consumer environment, and US tariff uncertainty. The acquisition of Barry M, which had approximately £15 million in revenue in the year ended February 28, 2025, is expected to accelerate penetration into key UK retail channels. Disclaimer*
About this update from Warpaint London Plc
[{"type":"text","content":"\n9 February 2026\n \nWarpaint London PLC\n \n(\"Warpaint\", the \"Company\" or the \"Group\")\n \nAcquisition of Barry M brand and FY25 Trading Update\n \n \nWarpaint London plc (AIM: W7L; OTCQX: WPNTF), the specialist supplier of colour cosmetics and owner of the W7, Technic, Skin & Tan, Super Facialist, Dirty Works and Fish Soho brands announces the acquisition of the Barry M brand, along with providing a trading update for the year ended 31 December 2025 (\"FY25\").\n \nAcquisition of the Barry M brand\n \nThe Group is pleased to announce, subject to court approval expected later today, the acquisition of the Barry M brand, including its IP, stock and order book, but excluding the manufacturing capabilities and any liabilities, out of administration, for a cash consideration of £1.4 million.\n \nBarry M is a well-established value cosmetics brand, trading in a similar market segment to Warpaint's cosmetics brands. It also has significant retail distribution channels with one metre plus stands in more than 1,300 stores, including Superdrug (650), Boots (420), Sainsbury's (120), Tesco (50) and Priceline Australia (90), as well as trading direct to consumers online. Barry M had approximately £15 million of revenue in the year ended 28 February 2025. The acquisition is being financed from Warpaint's existing cash resources. The Group has a strong balance sheet with cash balances of £18 million as at 31 January 2026 (31 January 2025: £9 million).\n \nFY25 Trading Update\n \nWarpaint's revenue for FY25 is expected to be approximately £105 million (2024: £102 million), at an improved gross margin, including a contribution of £12 million from Brand Architekts. The Group successfully delivered its expected strong second half rollout programme into new retail outlets, including with Superdrug, Tesco, Boots, Tigota, Etos and CVS. However, as outlined in the Company's interim results announced on 10 September 2025 revenue was negatively impacted by the closure of Bodycare (-£3 million), a significant customer to Technic, the challenging consumer and customer environment (-£4 million), and business lost as a result of US tariff uncertainty earlier in the year leading to stalled momentum in the US (-£2 million).\n \nGroup Adjusted EBITDA* for FY25 is expected to be approximately £...