Business
WARNER MUSIC EXPANDS DEAL WITH JETSYNTHESYS' GLOBAL MUSIC JUNCTION
Agreement makes Warner Music India the largest player in the Indian local language market MUMBAI, India, March 20, 2024 /PRNewswire/ -- Warner Music India has
About this update from Warner Music Group Corp.
[{"type":"text","content":"Agreement makes Warner Music India the largest player in the Indian local language market\nMUMBAI, India, March 20, 2024 /PRNewswire/ -- Warner Music India has expanded its partnership with Global Music Junction (GMJ), the music and entertainment subsidiary of JetSynthesys. The companies struck a distribution deal in 2021, but this new agreement sees Warner Music make a strategic investment in GMJ, giving it a seat on the board. The move will establish Warner Music India as the largest player in the central Indian music market.\n\nGMJ is the dominant force in the Bhojpuri, Kannada, Gujarati, Haryanvi and Oriya languages markets, recently achieving exponential growth in the latter two. Bhojpuri is the fastest-growing language in India, and this move makes Warner Music the largest player in its music market. GMJ is committed to empower artists and labels through services including content creation, events management, innovative distribution, marketing solutions, technical analytics, and legal expertise.\nThe company has built an ecosystem that involves more than 100 partners, over 250 million subscribers, serving up more than 100 billion minutes of entertainment annually in more than 130,000 pieces of audiovisual music content.\nIts partners include renowned figures such as Khesari lal Yadav, Pawan Singh, Renuka, and Sapna Chaudhary, along with legends from the industry such as Salim, Shaan, and Sulaiman.\nGMJ also collaborates with training and production partners such as the top online music learning platform Artium Academy; Rajasthani-based movie production company Hariprem Films; and the Indian Film Academy, a prestigious acting institute.\nIn the recent past, GMJ has achieved significant milestones with its content such as \"Jale 2\", by Haryanvi superstar Sapna Choudhary, becoming one of the fastest music videos to reach more than 300 million views on YouTube and more than 15 million Instagram Reels in India in 90 days. The video for \"Sent Gamkauwa\" by Shivani Singh accumulated more than 700 million YouTube views in just six months.\nAlfonso Perez Soto, President, Emerging Markets, Warner Music, says: \"This is a significant milestone in the expansion of our presence across India. Working with the amazing team at GMJ last year not only strengthened our partnership, but enabled us to better support artists from the central ...