Business
Mattel and Warner Music Group’s Arts Music Division Partner With iHeartMedia to Bring Barbie to the Airwaves
Barbie Radio Is Available Today Exclusively on iHeartRadio The 24-Hour Digital Radio Station Features Barbie as a DJ, Playing Songs from Her Extensive Music
About this update from Warner Music Group Corp.
[{"type":"text","content":"\nBarbie Radio Is Available Today Exclusively on iHeartRadio\n\nThe 24-Hour Digital Radio Station Features Barbie as a DJ, Playing Songs from Her Extensive Music Catalog and Sharing Inspirational Commentary\n\n NEW YORK & EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) and Warner Music Group’s (NASDAQ: WMG) Arts Music division announced they are partnering with iHeartMedia (NASDAQ: IHRT) to launch Barbie Radio today exclusively on iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service, and iHeartRadio Family, a stand-alone app featuring music, stories and radio stations perfect for kids.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211015005509/en/Barbie Radio Logo\nBarbie Radio, the first branded radio channel from Mattel, is a 24-hour digital only iHeartRadio station that stars Barbie as the DJ playing songs from her extensive music catalog, including tracks from her latest album, Barbie: Big City, Big Dreams from the musical special of the same name now streaming on Netflix. DJ Barbie will also share stories with listeners that are designed to remind girls they can be anything. LISTEN NOW\n\n“Barbie has been inspiring, empowering, and entertaining kids for over 60 years and we are always looking to reach fans in new ways. Leveraging Barbie’s music catalogue of hundreds of original songs is one way for us to do that. Partnering with iHeartMedia gives us the opportunity to engage fans and bring Barbie’s original music to more families than ever before,” said Andrea Carpenter, Senior Director, Content Distribution & Partnerships, Mattel.\n\n“iHeartRadio is inviting kids and families to turn up the volume on even more hits from Barbie with the exciting launch of Barbie Radio,” said Kavi Halemane, Executive Vice President and General Manager of Digital Programming for iHeartRadio. “We are excited to team up with Mattel and Warner Music to bring Barbie and her favorite music to millions of iHeartRadio listeners across the U.S.”\n\nAs the #1 global toy property*, original girl empowerment brand and most diverse doll on the market, Barbie is recognized as a mission-led brand that kids love and parents trust. Barbie Radio is accessible 24/7 via iHeartRadio which is available across more than 250 device plat...