Business

The Media Trust Launches Inaugural Product Advisory Council to Strengthen Industry Defense Against Digital Threats

MCLEAN, Va., February 26, 2026--Yesterday, The Media Trust (TMT) convened the inaugural meeting of its Product Advisory Council, bringing together senior leaders from across the advertising technology ecosystem to advance coordinated action against escalating digital threats.

articleWalt Disney Company (the)February 26, 20263/company/walt-disney-company/news/the-media-trust-launches-inaugural-product-advisory-council-to-strengthen-industry-defense-against-digital-threats
The Media Trust Launches Inaugural Product Advisory Council to Strengthen Industry Defense Against Digital Threats

About this update from Walt Disney Company (the)

[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":3762,"height":393,"url":"https://media.zenfs.com/en/business-wire.com/d7706fd95d0d3132137f13e0981fef07"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/dScOxOkjq7v.Dn_F__vZbw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTEwMDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/d7706fd95d0d3132137f13e0981fef07","width":960,"height":100},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/85gQ2JdDhqWcJ6pT2DMX9A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTY3O2NmPXdlYnA-/https://media.zenfs.com/en/business-wire.com/d7706fd95d0d3132137f13e0981fef07","width":640,"height":67},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/KqZ9YozZLr9MSS7Ybd2nlQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0yNTA7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/d7706fd95d0d3132137f13e0981fef07","width":1200,"height":125}},"lazy":false},{"type":"text","content":"MCLEAN, Va., February 26, 2026--(BUSINESS WIRE)--Yesterday, The Media Trust (TMT) convened the inaugural meeting of its Product Advisory Council, bringing together senior leaders from across the advertising technology ecosystem to advance coordinated action against escalating digital threats.","length":293,"tagName":"p"},{"type":"text","content":"The Council includes representation from industry-leading organizations including Microsoft, Amazon, Index Exchange, Freestar, BBC, Criteo, Simpli.fi, NewsUK, Disney, The Trade Desk, Mail Metro Media, and Future as well as senior TMT Commercial and Security Desk leaders.","length":271,"tagName":"p"},{"type":"text","content":""The formation of the Product Advisory Council comes at a pivotal moment for the digital media industry as threat actors have increasingly weaponized the tools and complexity of the digital landscape against consumers. As advertising increasingly intersects with cybersecurity, privacy regulation, and geopolitical risk, digital threat management has become a strategic priority and critical responsibility on media companies," said Leon Gurevich, CRO, the Media Trust.","length":479,"tagName":"p"},{"type":"text","content":"Members acknowledge that effective threat management is not only an obligation, but a strategic imperative to unilaterally protect consumers, revenue, and brand against threat of liab...

More updates from Walt Disney Company (the)

Media TrustThe CouncilProduct Advisory Councilthreat detectionadvertising technologyAdvisory Councilfraud managementTMTpolicy enforcementdigital threat management