Business
Hasbro and Disney Consumer Products Announce Multi-Year, Multi-Property Collaboration with Disney for PLAY-DOH to Bring Imagination Directly into Kids’ Hands
PAWTUCKET, R.I. & BURBANK, Calif., September 08, 2025--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, and Disney Consumer Products today announced a new, expanded collaboration between the PLAY-DOH brand and Disney to champion the power of imagination through immersive sensory play, storytelling, and experiences. The collaboration will feature PLAY-DOH compound-led play systems inspired by the magic of beloved Disney characters and stories.
About this update from Walt Disney Company (the)
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