Entertainment
Coca-Cola® and Star Wars Unite to Celebrate Connection and the Uplifting Power of Fandom with New Campaign
Coca-Cola® and Disney today announced a thrilling new collaboration to unite fans from across the galaxy, "Coca-Cola x Star Wars: Refresh Your Galaxy," celebrating the uplifting power of fandom and community. Building on Coca-Cola's 70-year relationship with Disney, this global campaign spotlights the power of Star Wars fandom that unites and drives us to create and celebrate meaningful human connections.
About this update from Walt Disney Company (the)
[{"type":"text","content":"Fans can collect 21 new character designs and unlock an immersive Augmented Reality (AR) experience to share powerful messages of community and connection","length":154,"tagName":"p"},{"type":"text","content":"ATLANTA, Sept. 1, 2025 /PRNewswire/ -- Coca-Cola® and Disney today announced a thrilling new collaboration to unite fans from across the galaxy, "Coca-Cola x Star Wars: Refresh Your Galaxy," celebrating the uplifting power of fandom and community. Building on Coca-Cola's 70-year relationship with Disney, this global campaign spotlights the power of Star Wars fandom that unites and drives us to create and celebrate meaningful human connections.","length":466,"tagName":"p"},{"type":"image","alt":"Coca-Cola x Star Wars: Refresh Your Galaxy limited-edition cans and bottles","displaySize":"","headline":null,"caption":"Coca-Cola x Star Wars: Refresh Your Galaxy limited-edition cans and bottles","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/b601c71fef372b965cae98a02e3a82e0"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/chNd3vAQmVTlowzua3txow--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b601c71fef372b965cae98a02e3a82e0","width":400,"height":225}}},{"type":"text","content":"This collaboration brings together the magic of Coca-Cola with the epic storytelling of Disney and Star Wars, celebrating the connections that unite us—across galaxies, generations, and fandoms through limited-edition Coca-Cola cans and bottles featuring iconic Star Wars characters, captivating new creative content, and an innovative augmented reality experience that allows fans to share uplifting messages of community and connection in the style of a Star Wars hologram transmission. This multi-faceted campaign will engage Star Wars fans around the world, supported by creative content across TV, digital platforms, and out-of-home activations.","length":650,"tagName":"p"},{"type":"text","content":""For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection," said Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola. "This collaboration is about more than just bringing together two iconic brands—it's ...