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Walmart U.S. Moves to Eliminate Synthetic Dyes Across All Private Brand Food Products
The retailer also intends to eliminate an additional 30 ingredients BENTONVILLE, Ark.--(BUSINESS WIRE)-- Walmart U.S. today announced it is moving to
About this update from Walmart Inc.
[{"type":"text","content":"\nThe retailer also intends to eliminate an additional 30 ingredients\n\n\n BENTONVILLE, Ark.--(BUSINESS WIRE)--\nWalmart U.S. today announced it is moving to eliminate synthetic dyes and the use of an additional 30 ingredients, including certain preservatives, artificial sweeteners, and fat substitutes from its private brand food products. This action is a significant step forward in its ongoing mission to provide customers with affordable, high-quality private brand products.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251001898495/en/Walmart's private brand food products.\nThe change, which includes all Walmart U.S. food private brands such as Great Value, Marketside, Freshness Guaranteed and bettergoods, is in line with evolving customer preferences and in support of a more transparent food system.\n\n\n“Our customers have told us that they want products made with simpler, more familiar ingredients — and we’ve listened,” said John Furner, President and CEO, Walmart U.S. “By eliminating synthetic dyes and other ingredients, we’re reinforcing our promise to deliver affordable food that families can feel good about.”\n\n\nThe move comes as part of Walmart’s journey to evolve its private brands in response to changing customer preferences. According to a new survey, Walmart customers are increasingly more interested in what’s in their food, with sixty-two percent of customers saying they want more transparency and fifty-four percent saying they review food ingredients.1\n\n\nThis growing trend among customers is in part why last year, the retailer launched bettergoods, a quality-chef-inspired private brand which includes a line of plant-based and “made without” items, with 70% of the items under $5.\n\n\nWhile this move is one of the largest private brand reformulations in retail history, it isn’t the first time Walmart has removed ingredients customers don’t want. Today, about 90% of Walmart U.S. food private brand products are free from synthetic dyes.\n\n\n“This commitment demonstrates how Walmart is responding to changing customer preferences, while also setting the standard for providing exceptional quality and innovation at an outstanding value,” said Furner.\n\n\nThe retailer is working with private brand suppliers to adjust formulations and source altern...