Business
Walmart Launches Month Long Walmart+ Giveaway to Celebrate New Moms in time for Mother’s Day
Subscription Service Launches ‘Mother of All Savings Memberships’ Campaign featuring Cardi B and Celeb Moms to Share Ultimate Hacks for Motherhood
About this update from Walmart Inc.
[{"type":"text","content":"\nSubscription Service Launches ‘Mother of All Savings Memberships’ Campaign featuring Cardi B and Celeb Moms to Share Ultimate Hacks for Motherhood\n\n\n BENTONVILLE, Ark.--(BUSINESS WIRE)--\nWith Mother’s Day fast approaching, Walmart announced today it is giving away up to 20,000 free one-year Walmart+ memberships nearly $2 million in value to new moms as part of its new “Mother of All Savings Memberships” campaign.\n\n\nWalmart knows that new moms have lots of love, but little time. This campaign showcases how Walmart+ is the ultimate mom hack, saving families time + money + so much more in their daily lives, all without sacrifice. The memberships, valued at $98 each, will be distributed to moms who give birth in hospitals nationwide in the month of May.\n\n\n“Walmart+ brings together benefits that will help save moms precious time,” said Seth Dallaire, executive vice president and chief revenue officer, Walmart. “Whether it's getting diapers delivered straight to their door or saving on gas for the carpool, we’ve got their back. To celebrate moms we’ve committed to gifting 20,000 Walmart+ memberships to some of our most important customers, making life a little easier for them.”\n\n\nThe membership giveaway is in conjunction with Pampers Hospital Gift Program, which provides a gift bag for patients who have recently delivered a baby. This May, each gift bag will include a reusable fabric bag that moms love, coupons, a Pampers Sensitive Wipes 6-count sample, informative newborn literature, and while supplies last, a free one-year Walmart+ membership.\n\n\n“Through Pampers partnerships with hospitals, we have an opportunity to support and care for new parents right from the beginning of their journey from hospital to home,” said Marty Vanderstelt, senior vice president, P&G North America Baby Care.\n\n\nUltimate Celeb Hacks for Motherhood\n\n\nWalmart is also bringing together a group of powerhouse celeb moms to share their ultimate hacks for motherhood as part of the “Mother of All Savings Memberships” campaign. Cardi B, Stephanie Beatriz, Janelle James and Jenny Slate are sharing their fun, light-hearted hacks for motherhood and how Walmart+ fits into their lives.\n\n\nSome of the celebrity mom hacks include:\n\n\n\nCardi B: Let them sleep with lots of binkies in their crib. If they lose one during a nap, they can easily fi...