Business
Sam’s Club’s Member’s Mark™ Community Surges to Over 150,000 Participants
Sam’s Club’s Member’s Mark™ Community Surges to Over 150,000 Participants
About this update from Walmart Inc.
[{"type":"text","content":"\n3x growth in the community signals a desire by consumers to shape—not just shop—their favorite brands, and reinforces Sam’s Club as the preeminent participation retailer\n\n\n BENTONVILLE, Ark.--(BUSINESS WIRE)--\nSam’s Club, a leading membership retail club, today revealed its dynamic member engagement and feedback community has reached over 150,000 participants nationwide, a threefold increase in just two years. The Member’s Mark Community gives members the ability to trial, test, taste, and recommend hundreds of exclusive Member’s Mark products, Sam’s Club’s private brand, and are now doing so on a scale that sets Sam’s Club apart from its peer competitors and other retailers.\n\n\nThe rapid growth of the Member’s Mark Community comes as Sam’s Club has identified a shift from transactional to relational engagements with consumers who are increasingly signaling to companies that they want to be known and cared for in a meaningful way, who increasingly want to be more actively engaged with brands, who are digitally-native, and want to shop how they want and when they want. The rapid growth in scale of the Community is a defining proof point of Sam’s Club’s preeminent role in what is known as participation retail.\n\n\n“Today’s consumers are increasingly seeking value – not just in good prices and the right products – but also from relationships with brands where they feel their input is valued and even rewarded with offerings that meet their wants and needs,” said Jonah Berger, marketing professor at The Wharton School of the University of Pennsylvania, focused on influence, change and consumer behavior. “When consumers see themselves and retailers as partners, they move beyond simple transactions to more enduring engagement.” Sam’s Club said its existing Member’s Mark Community was already co-creating with the retailer at scale, a defining proof point of its status as a major force in participation retail.\n\n\nEstablished in 2019, the opt-in, member-driven community reemerged at scale in June 2024 with 50,000 participants. Just two years later, membership has tripled, with 15,000 highly engaged members participating in five or more activities per month. In the app, participants can view their community profile and activity history, receive push notifications for invites and announcements, and participate in testing, voting,...