Business
Dove, Walmart and Big Brothers Big Sisters of America Announce Back-to-School Partnership to Support Youth Mentorship and Confidence
From July 1 through Aug. 31, Dove will donate $0.05 to Big Brothers Big Sisters of America for every Dove and Dove Men + Care item purchased at Walmart,
About this update from Walmart Inc.
[{"type":"text","content":"From July 1 through Aug. 31, Dove will donate $0.05 to Big Brothers Big Sisters of America for every Dove and Dove Men + Care item purchased at Walmart, supporting youth mentorship across the U.S.\nENGLEWOOD CLIFFS, N.J., July 30, 2025 /PRNewswire/ -- Beauty brand Dove - the world leader in self-esteem education - Big Brothers Big Sisters of America (BBBSA) and Walmart are teaming up for the first year of a multi-year partnership on a series of back-to-school events at select Walmart locations throughout August. The initiative includes community events designed to support youth mentorship and confidence as students head into the new school year, beginning with a First Friday event on Aug. 1 in Bentonville, AR.\n\n \n \n \n \n \n \n\n \nEach event will feature interactive activities to show how mentorship fosters confidence, self-worth, and a strong sense of belonging. Attendees can meet local Bigs (mentors) and Littles (mentees), hear from on-site influencers serving as \"Confidence Coaches,\" participate in the \"Picture Your Potential\" photo experience, add their goals to the Vision Wall, and receive Dove and Dove Men + Care product samples and swag, along with confidence boosting resources.\n\"The start of a new school year brings excitement and new beginnings for young people everywhere. When we combine that energy with mentorship, incredible things happen,\" said Artis Stevens, President and CEO of Big Brothers Big Sisters of America. \"Through this partnership with Dove and Walmart, we're recognizing what happens when young people have champions in their corner–they feel seen, build confidence, and are empowered to reach their full potential. This partnership not only supports students as they head back to school, but also builds connections that will last a lifetime.\"\n\"As the largest provider of self-esteem education globally, Dove has seen firsthand how confidence-building support can shape a young person's future,\" said Javeria Rehman, Chief Growth Officer, Skin Cleansing & Purpose, Dove North America. \"We're proud to expand that mission alongside our partners in communities across the country, just in time for back to school.\"\nDove, Walmart and Big Brothers Big Sisters of America are united in their commitment to helping young people thrive. As the world's largest provider of self-esteem education, Dove has rea...