Business
BUILD-A-BEAR WORKSHOP EXPANDS ITS PAW PRINT WITH FIRST-EVER WHOLESALE DEBUT AT WALMART
Build-A-Bear Workshop, the iconic experiential retailer known for "adding a little more heart to life," is launching its first-ever wholesale partnership with Walmart. Beginning today, Build-A-Bear Mini Beans™, new collectible Micro Mini Beans™, and the highly anticipated Build-A-Bear x Bluey™ collection in partnership with BBC Studios, are available in 1,500+ Walmart stores nationwide, a major new distribution milestone for the nearly 30-year-old brand.
About this update from Walmart Inc.
[{"type":"text","content":"Brand launches at scale with Mini Beans™, Bluey and Personalization in 1,500+ stores nationwide this Spring","length":107,"tagName":"p","attribs":{}},{"type":"text","content":"ST. LOUIS, March 16, 2026 /PRNewswire/ -- Build-A-Bear Workshop, the iconic experiential retailer known for "adding a little more heart to life," is launching its first-ever wholesale partnership with Walmart. Beginning today, Build-A-Bear Mini Beans™, new collectible Micro Mini Beans™, and the highly anticipated Build-A-Bear x Bluey™ collection in partnership with BBC Studios, are available in 1,500+ Walmart stores nationwide, a major new distribution milestone for the nearly 30-year-old brand.","length":515,"tagName":"p"},{"type":"image","alt":"Build-A-Bear Debuts in Walmart","displaySize":"","headline":null,"caption":"Build-A-Bear Debuts in Walmart","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":201,"url":"https://media.zenfs.com/en/prnewswire.com/96c6c7361ccb92d57b591e3efc6e1be9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/lUp06aJltD_Vt0wsMIQOfQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM1NDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/96c6c7361ccb92d57b591e3efc6e1be9","width":400,"height":201}},"href":"https://mma.prnewswire.com/media/2934920/Build_A_Bear_Debuts_in_Walmart.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"In store, the brand's signature "Choose Me, Name Me, Dress Me" journey comes to life through curated displays that spotlight styling and self-expression. Guests can select their furry friend and personalize the look with outfits and accessories, creating a character that feels uniquely their own. Mini Beans come with hang tags inspired by the iconic birth certificate customers have become accustomed to in Workshops reinforcing the personal connection that makes Build-A-Bear so memorable, as do the Build-A-Bear hearts inside the plush on shelves.","length":565,"tagName":"p"},{"type":"text","content":"The launch of Build‑A‑Bear's new Micro Mini Beans™ at Walmart taps directly into the growing consumer appetite for collectible toys and blind‑bag surprises, delivering big personality in a pint‑sized format. Available in mystery‑pack singles as well as multi‑packs, Micro Mini Beans introduce a playful "what‑will‑you‑get" experienc...