Business
Loyalty Isn’t Rational: Vontier Finds America’s Most Frequent C‑Store Visitors Are Motivated by Identity, Not Incentives
RALEIGH, N.C., March 26, 2026--Convenience retail has long treated loyalty as a numbers game: lower the price, raise the frequency. But new national research from Vontier (NYSE: VNT) suggests something deeper is shaping American behavior at the pump and in the store. For the industry’s most frequent visitors, loyalty looks less like economics and more like familiarity.
About this update from Vontier Corporation
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