Business
Vivid Seats' New Brand Campaign Dives into the Dreams of Fans
The integrated campaign created with 72andSunny highlights Vivid Seats Rewards with first-ever bonus 11th play on the ESPN ‘SportsCenter’ iconic Top Ten
About this update from Vivid Seats Inc.
[{"type":"text","content":"The integrated campaign created with 72andSunny highlights Vivid Seats Rewards with first-ever bonus 11th play on the ESPN ‘SportsCenter’ iconic Top Ten \nCHICAGO, Sept. 19, 2022 (GLOBE NEWSWIRE) -- Vivid Seats Inc. (NASDAQ: SEAT), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today announced the launch of its first brand campaign with creative agency 72andSunny LA which dives into the dreams of fans across sports, music and theater. This integrated campaign seeks to intrinsically connect Vivid Seats with the number 11 across sports and pop culture, driving alignment with a key perk of the Vivid Seats Rewards program – the free 11th ticket. Through the only loyalty program in the ticketing industry, Vivid Seats Rewards, fans who buy 10 tickets earn a reward credit to use on their next purchase, among other benefits. Tapping into real fan behavior, Vivid Seats and 72andSunny LA explored the surprising fantasies of what people would choose to spend their reward credit on. The creative is supported by a multifaceted campaign including a pioneering media approach, in partnership with omnichannel agency Assembly. The number 11 is at its center. Vivid Seats will be the first brand ever to sponsor a bonus 11th play on the ESPN “SportsCenter” iconic Top Ten series. The free bonus play will be brought to viewers by Vivid Seats reminding fans that with Vivid Seats Rewards, their 11th ticket is free. The new “Real Rewards for Real Fans” campaign is grounded in Vivid Seats’ mission to empower fans to Experience It Live and enjoy life’s most exciting moments. The campaign’s broadcast and digital spots highlight Vivid Seats’ loyalty program, Vivid Seats Rewards and its daily fantasy sports app, Vivid Picks. The dreamy new creative spots can be viewed online here. “At Vivid Seats, we understand that our fans are not just any fans. They are going above and beyond to engage with, and experience their favorite artists and teams live,” said Tyra Neal, Chief Marketing Officer of Vivid Seats. “This campaign captures the passion of that kind of fandom and highlights one of the key differentiators of our brand – Vivid Seats Rewards. We believe that no one else in our industry appreciates what it takes to be a real fan, and we ...