Business
Vivid Seats and Rolling Stone Announce Official Ticketing Partnership
Partnership to Reward Vivid Seats’ Loyalty Members Through Experiential Rewards Program and Provide Rolling Stone Users Access to More Live Events NEW YORK
About this update from Vivid Seats Inc.
[{"type":"text","content":"Partnership to Reward Vivid Seats’ Loyalty Members Through Experiential Rewards Program and Provide Rolling Stone Users Access to More Live Events\nNEW YORK and CHICAGO, July 27, 2022 (GLOBE NEWSWIRE) -- Rolling Stone and Vivid Seats Inc. (NASDAQ: SEAT) (“Vivid Seats”), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today announced a multi-faceted partnership. As Rolling Stone’s Official Ticketing Partner, Vivid Seats provides the number one brand in music publishing with access to its state-of-the-art technology platform, one of the deepest and broadest selections of tickets, and a seamless, personalized ticket-buying experience. Vivid Seats will be integrated across Rolling Stone’s highly visible digital platforms, featuring a custom content series and ticket widget on RollingStone.com. “We are thrilled to continue our longstanding relationship with one of the most revered authorities in music and multi-platform content brand,” said Geoff Lester, Chief Commercial Officer at Vivid Seats. “We look forward to working together to provide their engaged and global readership with our industry-leading and dynamic ticket buying experience, while awarding our fans with exceptional access to exclusive RS Live events.” “We’ve been thrilled to bring Rolling Stone Live events back in a big way in 2022, first with our flagship Super Bowl event in February, followed by Palm Springs during Coachella, and now in Chicago to celebrate Lollapalooza,” said Brian Szejka, SVP and Publisher of Rolling Stone. “For a decade now, we’ve collaborated with truly fantastic artists in Chicago, and with a headlining set by King Princess, this year will be no different. I’m particularly excited to once again partner with Vivid Seats to bring this event to life and create an incredible show for our audience.” A key component of the relationship features collaborations on exclusive live events. Through its loyalty program, Vivid Seats Rewards, Vivid Seats will surprise and delight select loyalty members who will be invited to exclusive after-parties hosted by Rolling Stone throughout the year with the Rolling Stone Live series, including Lollapalooza and Super Bowl LVII 2023 events. This July, Vivid Seats and Rolling Stone will celebrate ...