Business
Vitality Receives Funding from the Government of Canada for the Development of New Products
Vitality Receives Funding from the Government of Canada for the Development of New Product...
About this update from Vitality Products Inc.
[{"type":"text","content":"\n\n\n\nVitality Receives Funding from the Government of Canada for the Development of New Products\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nVANCOUVER, Jan. 3, 2019\n\n\n\nTrading Symbol:  VPI\n VANCOUVER, Jan. 3, 2019 /CNW/ - Vitality Products Inc. (\"Vitality\" or the \"Company\") is pleased to announce it is receiving up to $85,000 from the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP) to support the research and development of new products. The Company identified gaps in health and wellness products and, following initial research, is receiving the conditional funding to help develop three innovative natural health products in 2019.\n\n \n \n\n \n\"VITALITY sees a growing opportunity for plant-based and algae products in health and wellness,\" said Cheryl Grant, President and CEO, Vitality Products Inc. \"After the successful launch and growth of Power Iron + Organic Spirulina, we have identified additional opportunities for innovation and sales growth.\"\nThe Company began receiving funding as of November 16, 2018 and is scheduled to complete its development work within the next 12 months.\nThe Company is focused on increasing its line of products in Canada and internationally in 2019. Vitality Products Inc. has received over $245,000 in funding from NRC IRAP since 2012 and wishes to acknowledge the program and its Industrial Technology Advisors for their support in the growth of the Company.\nAbout Vitality\nVITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in over 550 stores nationally, the products are vegan, non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online (at vitality.ca, well.ca and amazon.ca); evaluating, researching and developing new products for future distribution; and e...