Business
Vitality Products Inc. - Letter from the President & CEO to All Shareholders
Vitality Products Inc. - Letter from the President & CEO to All Shareholders V...
About this update from Vitality Products Inc.
[{"type":"text","content":"\n\n\n\nVitality Products Inc. - Letter from the President & CEO to All Shareholders\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nVitality Products Inc. - Letter from the President & CEO to All Shareholders\nCanada NewsWire\nVANCOUVER, Sept. 27, 2018\n\n\n\nTrading Symbol:  VPI\n VANCOUVER, Sept. 27, 2018 /CNW/ - Vitalty Products Inc. releases letter from Cheryl A. Grant, President and CEO, to Vitality Products Shareholders.\nDear Fellow Shareholders,\nI am honoured to be the President & CEO of Vitality Products Inc.  I am committed to building the Company with strength, integrity and determination and to provide beneficial results for our customers, retailers and shareholders.  The health and wellness of each customer is of vital importance and we value the trust they put in the VITALITY® brand.  This is an exciting time for the natural health industry and Vitality Products Inc. as we undergo dynamic growth.\nI am an experienced brand builder.  After working with leading consumer brands of Best Buy Canada and TELUS, a health advocate at Canadian Diabetes Association, and Vice President at VITALITY for the last five years, my skills and ability will have a significant impact on the long-term growth and sustainability of VITALITY.\nLast week, I returned from CHFA East – Canada's largest natural health industry tradeshow - and had numerous sales meetings with current and potential retailers.  The meetings furthered my excitement for our future.  VITALITY is a young company in an established business.  We are working to maintain ongoing profitability and are focused on scaling and results over the next two to five years with new products, new markets and a focused growth online.  Currently, Vitality Products Inc. is one of the fastest growing Consumer Packaged Goods (CPG) companies on the TSX-V, after achieving year-over-year double digital growth since 2014 and increasing same store sales in FY18 while maintaining a gross margin of 70%.\nINDUSTRY GROWTH & VITALITY'S FUTURE GROWTH\nNatural health ha...