Business
Vitality Launches Radio & Digital Media Campaign in BC to Increase Market Share
Vitality Launches Radio & Digital Media Campaign in BC to Increase Market Share ...
About this update from Vitality Products Inc.
[{"type":"text","content":"\n \n \n \n Vitality Launches Radio & Digital Media Campaign in BC to Increase Market Share\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n Vitality Launches Radio & Digital Media Campaign in BC to Increase Market Share\n \n \n Canada NewsWire\n \n \n \n \n TSXV Trading Symbol:  VPI\n \n \n \n VANCOUVER, BC\n \n ,\n \n March 9, 2021\n \n /CNW/ - Vitality Products Inc. (TSXV: VPI) (the \"Company\" or \"Vitality\"), an award-winning line of vitamins and natural health supplements, launches today a four-month advertising campaign to increase sales and market share in BC's Lower Mainland – one of\n \n Canada's\n \n largest natural health markets. Three radio spots will play 960 times over three-months on two radio stations (Z95.3 FM and the Breeze 104.3 FM) and align with a four-month digital marketing campaign of social media (Facebook), display, retargeting and search (Google ad words).\n \n \n \n \n \n \n \n \n \n The integrated campaign will connect with female consumers in\n \n Vancouver\n \n , the Lower Mainland and Sea-to-Sky including Whistler to drive sales online at\n \n www.vitality.ca\n \n and into natural health stores.\n \n \n Vitality has contracted Stingray and its digital partner Acuity to manage the campaigns. The campaigns will focus heavily on Vitality\n \n ®\n \n Power Iron + Organic Spirulina, the Company's leading product; Vitality\n \n ®\n \n Magnesium + Chamomile for Kids; and Vitality Glow\n \n TM\n \n Collagen + Cranberry. Magnesium and collagen are two fast growth categories in natural health and are new products recently launched by Vitality.\n \n \n \"\n \n British Columbia\n \n is home to some of\n \n North America's\n \n most progressive consumers of natural health products, and it's our backyard,\" said\n \n Cheryl Grant\n \n , President & CEO. \"We are proud to make our products in BC and will leverage the successes of this new campaign to grow in additional markets.\"\n \n \n The digital ads will focus on five products on social media advertising, search, and banner ads including Vitality\n \n...