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Vitalist and MicroEJ Announce New Reebok Smartwatch Powered by VitalOS(TM)

BOSTON and CALGARY, Alberta, Dec. 02, 2025 (GLOBE NEWSWIRE) -- Vitalist Inc. ( TSX-V: VIT...

articleVitalist IncDecember 2, 20253/company/vitalist-inc/news/vitalist-and-microej-announce-new-reebok-smartwatch-powered-by-vitalostm
Vitalist and MicroEJ Announce New Reebok Smartwatch Powered by VitalOS(TM)

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[{"type":"text","content":"Vitalist and MicroEJ Announce New Reebok Smartwatch Powered by VitalOS™VitalOS™ provides a software platform designed to support efficient development of connected wearables\n\n\n\n BOSTON and CALGARY, Alberta, Dec. 02, 2025 (GLOBE NEWSWIRE) -- Vitalist Inc. (\n \n TSX-V:\n \n\n\n VITA.V\n \n\n\n ; OTCQB:\n \n\n\n VTLSF\n \n\n ) and MicroEJ today announced the launch of the first Reebok smartwatch powered by VitalOS™, marking the public debut of an operating system designed to support consumer brands entering the wearable market. With Reebok as the first commercial implementation, VitalOS™ illustrates the platform’s capabilities and showcases its capabilities, providing an alternative approach to developing wearables without reliance on proprietary ecosystems.\n \n\n “VitalOS™ is designed to give brands greater control over their wearable product experience,” said Kalvie Legat, CEO of Vitalist. “Many companies, entering the wearable category require alignment with existing platforms. Our collaboration with MicroEJ supports an approach that enables companies like Reebok to develop devices that reflect their design priorities and customer needs.”\n \n\n\n VitalOS™ Platform Capabilities\n \n\n\n VitalOS™ is built on MicroEJ’s proven virtualization technology, MicroEJ VEE, and its wearable solution, VEE Wear — part of a platform that already powers more than 400 million connected devices worldwide. Together, the companies have created a foundation that streamlines the cost, speed, and scale of wearable development:\n \n\n\n Low-power architecture designed to support extended battery performance\n \n\n 6–9 month development cycles\n \n\n Customization options for brand-specific experiences\n \n\n Hardware-agnostic scalability\n \n\n\n\n “We designed VitalOS™ to be future-proof from day one,” said Sean Croft, Chief Product Officer at Vitalist. “Whether it’s watches today or new form factors tomorrow, brands can scale their experiences seamlessly across generations. The platform is intended to support extended product lifecycles and efficient software-update processes.”\n \n\n “VEE Wear brings to VitalOS™ the same proven foundation that already powers millions of embedded and I...

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