Business
Vital Farms Whisks Up Custom Ad Spot & Sponsorship Celebrating FX’s The Bear Season Four Starring Emmy® Winner Liza Colón-Zayas
AUSTIN, Texas, June 25, 2025 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods
About this update from Vital Farms, Inc.
[{"type":"text","content":"AUSTIN, Texas, June 25, 2025 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced a sponsorship in collaboration with Disney and FX’s The Bear, premiering Wednesday, June 25 on Hulu. As part of this sponsorship, a custom ad spot starring Emmy® winner Liza Colón-Zayas (who has played “Tina Marrero” in the series since its first season) will appear ahead of each new episode. Vital Farms’ “Good Eggs. No Shortcuts.” campaign, which launched earlier this year will also run throughout the season. The new, 30-second custom spot, which features Vital Farms eggs and butter, opens with Colón-Zayas as a restaurant patron ordering “the omelette.” Fans of The Bear will certainly catch this callback to the iconic and viral (IYKYK) dish featured in season 2, episode 9 (“Omelette”). The spot celebrates how a simple omelette, made with high quality ingredients like butter, cheese, chives, crushed potato chips and “the good eggs” can elicit pure joy. “That’s what I’m talking about!” declares Colón-Zayas when the masterpiece reaches her table. “We’re big fans of The Bear—just like so many of the folks who bring Vital Farms into their kitchens every day,” said Kathryn McKeon, Vital Farms Chief Marketing Officer and General Manager, Butter. “When the chance came to advertise during the upcoming season, we knew we wanted to do more than just show up—we wanted to honor the spirit of the show. So, we teamed up with Disney to create a custom ad that’s a love letter to the heart of The Bear, and a celebration of great storytelling and great food. That omelette was, of course, made with Vital Farms eggs and butter!” \"Great storytelling resonates when it’s rooted in trust and collaboration, and when you lead with that, breakthrough work follows,” said John Campbell, SVP, Entertainment and Streaming Solutions, Disney Advertising. “FX’s The Bear has solidified its place as a global cultural touchstone, and our work with Vital Farms is a strategic extension of that. The creative aligns with the show’s authentic storytelling and character-driven narrative, creating a brand experience that intentionally connects with the fans.” Colón-Zayas earned a 2024 Primetime Emmy Award for Outstanding Supporting Actress for her role as “Tina Marrero” in the hit FX series The B...