Business
Vital Farms Reimagines the Iconic Gingerbread House; Releases Limited-Edition Holiday ‘Gingerbread Farmhouse Kit’ in Partnership with Supernatural and King Arther Baking Company
The new seasonal kit is an ‘eggs-ellent’ gift or group activity that puts a playful spin on a classic holiday tradition AUSTIN, Texas, Nov. 18, 2024 (GLOBE
About this update from Vital Farms, Inc.
[{"type":"text","content":"The new seasonal kit is an ‘eggs-ellent’ gift or group activity that puts a playful spin on a classic holiday tradition\nAUSTIN, Texas, Nov. 18, 2024 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL) is pecking the halls and raising the standards of a classic baking tradition this year with the new Gingerbread Farmhouse Kit. The limited-edition kits, made in partnership with Supernatural and King Arthur Baking Company, are filled with everything you need to bake, build, and decorate a gingerbread barn using high-quality ingredients from this trio of premium brands. Contents include Vital Farms® pasture-raised egg and butter coupons, gingerbread and icing mixes from King Arthur Baking, plant-based and dye-free sprinkles, melting morsels, and food colorings from Supernatural, hen and cow cookie cutters, and piping bags. An approachable barn blueprint with directions and a tutorial video can help anyone avoid a #PinterestFail. “Vital Farms takes holiday traditions pretty seriously but, as always, we like to do things true to our brand and raise the standards along the way. So, we collaborated with two of our favorite baking brands to dream up this gingerbread kit that celebrates a lesser-known tradition in the farming community called ‘raising the barn,’ where farmers come together to help a farmer build their barn,” said Kathryn McKeon, Vital Farms Chief Marketing Officer. “We hope people enjoy gifting this kit or ‘raising the gingerbread barn’ together with friends and family as much as we enjoyed bringing this to life with our friends Supernatural and King Arthur.” “This whimsical take on gingerbread is packed with the highest quality ingredients, delicious flavors, and seasonal charm,\" said Carmel Hagen, Founder, Supernatural. “From the chicken and cow cookies to the bright red barn blanketed in frosted ‘snow,’ this activity really delivers a farmhouse holiday right from the pasture.” The simple ingredients and mixes included in the Gingerbread Farmhouse Kits are all free of the typical preservatives and artificial colors and flavors often found in the baking aisle, making it a holiday gift or activity you can feel good about sharing with your flock. Vital Farms pasture-raised eggs and 90% grass-fed butter are produced by feathered girls and four-legged ladies who are treated with care and respect, with access to roam outside on ...