Vital Farms Appoints Stephanie Coon as Senior Vice President of Strategy

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[{"type":"text","content":"Coon is an experienced strategy executive with a proven track record in driving growth for mission-driven consumer food brands\nAUSTIN, Texas, Aug. 09, 2021 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced pasture-raised foods nationwide, today announced the appointment of Stephanie Coon as Senior Vice President of Strategy. In this newly created role, Stephanie will oversee strategic planning, including identifying and executing long-term growth initiatives that progress Vital Farms’ aspiration to build the most trusted food brand. Stephanie will report to President and CEO Russell Diez-Canseco as a member of the Vital Farms Senior Leadership Team. Stephanie brings over 15 years of experience in management consulting and strategy leadership roles with a proven track record in driving growth and building capabilities for brands across the consumer food sector. She joins Vital Farms from KIND Healthy Snacks, a national consumer food brand, where she served as Senior Vice President of Strategy & Execution. While at KIND, Stephanie was responsible for strategic planning and initiatives, as well as organizational effectiveness and capability building. During her tenure, Stephanie led the development of KIND’s first Strategic Plan, co-led the creation of a new go-to-market strategy, and established a program management office (PMO). Prior to KIND, Stephanie held multiple strategic leadership roles at The Hershey Company including Corporate, North America, and Snacking strategy. Stephanie began her career at the management consulting firm McKinsey & Company where she advised clients across a range of industries for over eight years and held multiple roles, including Associate Principal. Beyond her corporate roles, Stephanie served as a volunteer consultant with TechnoServe in Africa, helping rural coffee farmers evolve their small businesses and be more self-sustainable. “Stephanie is a talented strategy executive who has led an impressive career in driving growth and building capabilities for respected brands across the CPG sector,” said Russell Diez-Canseco, President and CEO, Vital Farms. “As a brand that millions of households across the country trust for high-quality, pasture-raised foods, we have a strong foundation that I believe presents limitless opportunities...

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