Business
Vital Farms Appoints Kofi Amoo-Gottfried to Board of Directors
AUSTIN, Texas, Jan. 05, 2021 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced
About this update from Vital Farms, Inc.
[{"type":"text","content":"AUSTIN, Texas, Jan. 05, 2021 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced pasture-raised foods nationwide, today announced the appointment of Kofi Amoo-Gottfried to its board of directors effective January 4, 2021. Amoo-Gottfried was appointed to the class of directors that will stand for election at the 2021 Annual Meeting of Stockholders. Amoo-Gottfried is an accomplished marketing executive with nearly 20 years of experience building and driving growth for global consumer brands across the consumer packaged goods, technology, and retail industries. He currently serves as Vice President of Marketing at DoorDash, the nation’s leading last-mile logistics platform. Prior to joining DoorDash, Amoo-Gottfried held marketing leadership roles at Facebook, including Vice President of Brand and Consumer Marketing and Head of Consumer Marketing for Internet.org, a division that focused on increasing internet access in global regions where service is inaccessible. Before Facebook, Amoo-Gottfried served as Chief Strategy Officer at FCB New York and as Global Communications Director for the rum category of Bacardi Global Brands. Amoo-Gottfried was also Founder and Managing Director of Publicis West Africa and a Senior Strategic Planner at Wieden + Kennedy, a global creative company, where he led Strategy for the Nike business across all categories. He began his career at Leo Burnett, a global advertising agency. Amoo-Gottfried is also a member of the board of directors of Population Service International (PSI), a global health and human services non-profit organization. He holds a B.A. in Economics and International Studies from Macalester College. “Kofi is a talented marketing executive, and we are delighted to welcome an executive of his caliber to our board of directors,” said Russell Diez-Canseco, President and CEO, Vital Farms. “He brings extensive experience across all facets of marketing, including brand strategy, creative, and communications as well as a strong connection to our mission to bring ethical food to the table. Kofi will add a valued perspective to our board as we continue building a brand that consumers trust for high-quality, ethically produced food.” Matthew O’Hayer, Vital Farms Founder and Chairman of the Board, added, “I am thrilled to have Kofi j...