Business
New Vital Farms Campaign Celebrates Game Changers on Every Field
Campaign features real Vital Farms farmers and will appear across National Women’s Soccer League, Ladies Professional Golf Association and Ladies Tennis
About this update from Vital Farms, Inc.
[{"type":"text","content":"Campaign features real Vital Farms farmers and will appear across National Women’s Soccer League, Ladies Professional Golf Association and Ladies Tennis through November 2024\nAUSTIN, Texas, June 20, 2024 (GLOBE NEWSWIRE) -- With all eyes on women’s sports in recent months, Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, has launched a new campaign celebrating game changers on every field who are vital to business. The new campaign spots, titled “Early Birds,” celebrate incredible women who are changing the game on every field, connecting the hard work that Vital Farms’ more than 300 family farmers do every day with athletes who are raising the standards on their own field. Directed by award-winning filmmaker Sarah Chatfield, “Early Birds” follows athletes and farmers as they start their day, perfecting their craft, raising the standards and choosing progress over easy, brought to life through a series of match cuts. Featured in the spots are two real-life Vital Farms farmers, Katie and Lachelle. \"Vital Farms has always been committed to raising the standards, and we recognize a shared work ethic, discipline and pursuit of progress between our farmers and the athletes who are operating at the top of their game,” said Kathryn McKeon, Vital Farms Chief Marketing Officer. “We’re excited to join the growing and overdue conversation around women’s sports, and we tip our cap to the badass women we see every day on the field, on our farms, within our crew, on our board and across our stakeholder community, not to mention our own girls on grass – our hens.” The new creative by GUT Miami in partnership with Dentsu X will appear across linear TV and streaming ad units during National Women’s Soccer League matches, the Ladies Professional Golf Association Tour and ladies tennis (singles and doubles) through November 2024, in addition to media sponsorships during select NWSL matches and LPGA tournaments. The campaign will also show up through TikTok, Instagram and Snapchat. To encourage more fans across the country to tune in, Vital Farms is amplifying some of the most exciting match-ups taking place this summer and hosting brunch watch parties for fans to enjoy while enjoying limited-time menu offerings featuring Vital Farms eggs. In July, tennis fans can indulge in a “Vita...