Business
Vita Coco and TRX® Bringing Fitness and Fuel Straight to Consumers Through “The World’s Most Achievable Resolution” Campaign
Vita Coco and TRX Debut Home Gym Makeover Giveaway Providing Consumers The Healthy Boost Needed When Considering Abandoning New Year’s Resolutions NEW YORK,
About this update from The Vita Coco Company, Inc.
[{"type":"text","content":"Vita Coco and TRX Debut Home Gym Makeover Giveaway Providing Consumers The Healthy Boost Needed When Considering Abandoning New Year’s Resolutions\nNEW YORK, Feb. 03, 2022 (GLOBE NEWSWIRE) -- Leading coconut water brand Vita Coco and TRX®, the global leader in functional training products and world-class training content, are challenging the statistic that most New Year’s resolutions are abandoned in February by offering consumers an opportunity to enter the “The Vita Coco & TRX Home Gym Makeover” Sweepstakes as part of the “The World’s Most Achievable Resolution” Campaign. Open now until February 28 at 11:59 p.m. EST, consumers nationwide can enter the online Sweepstakes for the chance to win a Grand Prize custom home gym from TRX, valued up to $5,000. Second and third place winners will receive a TRX HOME2 System Suspension Trainer™ and a TRX Bandit®, respectively. “We are ecstatic to partner with TRX to change the way people view New Year’s resolutions,” said Jane Prior, Chief Marketing Officer at The Vita Coco Company. “During a proven time that consumers feel their motivation for New Year’s resolutions waning, we’re here to help alleviate the pressure of unattainable resolutions by providing an alternative of starting small with a Vita Coco. It’s healthy and delicious, making it easy not to fail. Paired with the opportunity to win a home gym makeover and TRX workouts, our Sweepstakes makes it easy for you to get a healthy start to the new year.” TRX offers a wide array of world-class training products, including the TRX Suspension Trainer™, a versatile tool weighing less than two pounds and fitting into a backpack or carry-on luggage making it the most portable and efficient fitness product on the market. Combined with its robust digital ecosystem, TRX Training Club®, that provides a seamless “one-stop-shop” fitness solution, including “On-Demand” and “TRX LIVE®” classes, TRX is enabling consumers the full fitness experience literally anywhere, anytime. Enjoyed after workouts, Vita Coco contains naturally occurring electrolytes like potassium helping the body recover quicker. Together, TRX and Vita Coco are offering an accessible, better-for-you New Year’s resolution. “Over the past couple of years, at-home fitness has reached new heights in popularity. Consumers want the flexibility to work out on their own time and in the...