Business
Vita Coco and Lyft Team Up to Keep Consumers Hydrated and Riding Responsibly this New Year’s Eve
Vita Coco Launching Hangover Subscription and Hangover Shop in Early 2022 NEW YORK, Dec. 31, 2021 (GLOBE NEWSWIRE) -- Leading coconut water brand Vita Coco is
About this update from The Vita Coco Company, Inc.
[{"type":"text","content":"Vita Coco Launching Hangover Subscription and Hangover Shop in Early 2022\nNEW YORK, Dec. 31, 2021 (GLOBE NEWSWIRE) -- Leading coconut water brand Vita Coco is bringing convenience and recovery straight to consumers this New Year’s Eve by partnering with Lyft to offer discounts on rides home and hydrating coconut water, perfect after a night out. Starting at midnight on December 31, 2021, Lyft users who enter Vita Coco’s limited-time code (COCOMODE) on the Rewards page of the Lyft app will activate “Coconut Mode,” where all available cars on the Lyft map will transform into coconuts, while receiving $5 off their ride. The same code can also be redeemed on Vita Coco’s online shop www.vitacoco.com for $5 off any product, including essentials like hydrating coconut water and cozy merch, while supplies last. The discount code will be available nationwide between December 31 at 12 a.m. through January 2 at 12 a.m. This is a first-of-its-kind partnership for Lyft, who has chosen Vita Coco as their inaugural brand for this custom Lyft experience. To keep the morning-after hydration rolling all year long, Vita Coco’s new subscription service designed for Hangover Recovery launches on January 1, 2022, and will be available to customers across the nation. Vita Coco’s Hangover Subscription enrolls customers in automatic deliveries of coconut water ten days prior to major holidays, like St. Patrick’s Day and the Fourth of July, giving customers peace of mind knowing that recovery is as easy as a walk to the fridge. The Hangover Subscription is available on www.vitacoco.com/hangover-subscription beginning on January 1, 2022, and will come with a free, custom gift with purchase based on consumers’ individual needs. Also debuting in select major cities in early 2022 is The Hangover Shop, Vita Coco’s one-stop-shop for year-round recovery, including salty snacks, indulgent sweets, and nutritious Vita Coco, along with three convenient bundles - The Veg Head, The Bed Rest, and The Self-Care Day. The Hangover Shop will be available on most major food delivery apps in participating cities, with deliveries expected within minutes. “By partnering with Lyft and offering new, convenient ways to bring coconut water’s recovery power straight to our customers, we are showing our fans we have their backs on New Year’s Eve and beyond,” said Jane Prior, Chief...