Business
Fidem Financial and Transformco Launch the Shop Your Way 5321 Visa Credit Card®*, Redefining Co-Brand Economics and Consumer Value
PHILADELPHIA & CHICAGO, November 03, 2025--Fidem Financial ("Fidem"), a credit card asset management, loyalty and servicing platform built for modern co-brands, today announced that it has partnered with Transformco, a diversified consumer services and brand company, and Shop Your Way® ("SYW"), a leading loyalty and rewards network serving millions of members, to launch the reimagined Shop Your Way® 5321 Visa® Credit Card.
About this update from Visa Inc.
[{"type":"text","content":"The Shop Your Way 5321 Visa Credit Card® offers 5% on all eligible gas, EV charging and everyday transportation, 3% back on dining, groceries, and travel, 2% back across the Shop Your Way® merchant network and 1% cash back on everything else where Visa® is accepted (5-3-2-1)","length":275,"tagName":"p","attribs":{}},{"type":"text","content":"Pre-Launch Waitlist Starts Now, Applications Open Mid-November","length":62,"tagName":"p","attribs":{}},{"type":"text","content":"Fidem, Transformco and Shop Your Way’s® partnership brings new efficiencies and savings to Co-branded card sponsors","length":115,"tagName":"p","attribs":{}},{"type":"text","content":"PHILADELPHIA & CHICAGO, November 03, 2025--(BUSINESS WIRE)--Fidem Financial ("Fidem"), a credit card asset management, loyalty and servicing platform built for modern co-brands, today announced that it has partnered with Transformco, a diversified consumer services and brand company, and Shop Your Way® ("SYW"), a leading loyalty and rewards network serving millions of members, to launch the reimagined Shop Your Way® 5321 Visa® Credit Card.","length":467,"tagName":"p"},{"type":"text","content":"SYW is a leading loyalty and rewards network that delivers value to millions of members and measurable growth for its partners. It directly engages more than 4 million active members, who have collectively redeemed over $3.3 billion in rewards since SYW’s launch in 2009. SYW reward points are redeemable instantly and provide exceptional everyday value across an expanding partner network designed to match the spending patterns and needs of consumers.","length":453,"tagName":"p"},{"type":"text","content":"A Rewards Structure Built for Real Life","length":39,"tagName":"p"},{"type":"text","content":"The Shop Your Way® 5321 Visa® Credit Card offers differentiated rewards to cardholders including:","length":97,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"5% back in Shop Your Way® Points on eligible gas, EV charging and everyday transportation purchases.","length":100,"tagName":"p","attribs":{}},{"type":"list","items":[{"val":[{"type":"text","content":"Everyday transportation purchases are defined as purchases for public transit, taxis, rideshare, car washes, parking and tolls.","length":127,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList...