Business
Strategic Partnerships
Strategic Partnerships.
About this update from Virgin Wines Uk Plc
[{"type":"text","content":"\n \n \n 18 May 2022\n \n \n \n \n \n \n Strategic Partnerships\n \n \n \n \n (\"Virgin Wines\", the \"Company\" or the \"Group\")\n \n \n \n \n Virgin Wines appointed exclusive wine partner of Great Western Railway\n \n \n \n \n Multi-channel partnership also signed with Currys\n \n \n \n Virgin Wines, one of the UK's largest direct-to-consumer online wine retailers, today announces that it has signed new strategic partnerships with Great Western Railway (\"GWR\"), one of the UK's largest train operators, and Currys, a leading omnichannel retailer of technology products and services.\n \n \n \n Great Western Railway\n \n \n \n Virgin Wines has entered into an exclusive partnership with GWR to act as its sole supplier of wine across the train operator's railway network, with trains operating across almost ten counties and South Wales.\n \n \n The partnership is GWR's first change of wine supplier in almost 20 years, representing the confidence it has in Virgin Wines and its product offer.\n \n \n Under the new partnership Virgin Wines has curated a bespoke range of wines for GWR customers, which will be available to enjoy for all those travelling on its trains including in its famous gourmet Pullman Dining service.\n \n \n GWR and its logistics partner Rail Gourmet have worked closely with Virgin Wines to curate the new, bespoke range, specifically for GWR's customer base and their buying patterns.\n \n \n Whilst currently at an early stage, the partnership will support Virgin Wines' efforts to drive new customer acquisition and enhance brand exposure across the UK.\n \n \n \n Currys\n \n \n \n Virgin Wines has signed a full multi-channel partnership with Currys. This will reward Currys' customers with strong introductory offers for Virgin Wines products and subscription schemes, across all channels including online and offline, product dispatch materials, email marketing campaigns and in-store promotions.\n \n \n This partnership significantly extends Virgin Wines' existing relationship with Currys and is expected to deliver a significant number of new customers over the next 12 months by introducing millions of potential customers to the Company's great quality products and outstanding service.\n \n \n These strategic partnerships follow numerous others signed by the Group in recent months, including those with Moonpig, ...