Business
What American Drivers Really Want, and How VinFast Is Delivering It
As America's electric vehicle market matures and moves beyond its early stage of excitement, a new pattern in consumer behavior is emerging. Drivers are no longer persuaded by novelty alone, they are searching for a deeper sense of certainty - reliability, long-term value, and emotional reassurance. In this evolving landscape, VinFast, the rising EV manufacturer from Vietnam, is beginning to capture attention by offering not just products, but confidence.
About this update from Vinfast Auto Ltd.
[{"type":"text","content":"IRVINE, Calif., Dec. 9, 2025 /PRNewswire/ -- As America's electric vehicle market matures and moves beyond its early stage of excitement, a new pattern in consumer behavior is emerging. Drivers are no longer persuaded by novelty alone, they are searching for a deeper sense of certainty - reliability, long-term value, and emotional reassurance. In this evolving landscape, VinFast, the rising EV manufacturer from Vietnam, is beginning to capture attention by offering not just products, but confidence.","length":508,"tagName":"p"},{"type":"image","alt":"VinFast VF 9","displaySize":"","headline":null,"caption":"VinFast VF 9","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":296,"url":"https://media.zenfs.com/en/prnewswire.com/e4431ea8a9005b346ad8663b1b855f70"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/TluyQyG7ySRShmrjoapiPw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUyMjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/e4431ea8a9005b346ad8663b1b855f70","width":400,"height":296}},"href":"https://mma.prnewswire.com/media/2841450/VinFast_VF_9.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Buying a car has always been more than a simple purchase. For many adults, it represents a rite of passage: that moment when the bright lights of a showroom transform into the freedom of the open road.","length":201,"tagName":"p"},{"type":"text","content":"With such meaning attached, it is no surprise that buyers carefully consider a wide range of factors, performance, design, brand reputation, fuel efficiency, and safety features. Yet behind all the visible criteria lie a quieter, more personal concern: will this car protect me, not just today, but for many years to come?","length":327,"tagName":"p"},{"type":"text","content":"A recent YouGov survey conducted across 18 international markets sheds new light on that question. Worldwide, nearly four in five consumers (78%) say that a car's warranty and maintenance plan play an important role in their purchase decision. In countries like Australia and Mexico, this figure rises to 87%. Canada follows closely behind at 81%. Even in the United States, where customers tend to prioritize performance and brand legacy, 72% of respondents still consider warranties an important factor.","length":509,"tagName":"p"},{"type":"text","content":...