Business
The VinFast VF 9 Redefines Prestige in a Shifting EV Market
MARKHAM, Ontario--(BUSINESS WIRE)-- Prestige no longer lives in roaring engines and chrome grilles. In Canada, it lives in clean lines, calm power, and
About this update from Vinfast Auto Ltd.
[{"type":"text","content":" MARKHAM, Ontario--(BUSINESS WIRE)--\nPrestige no longer lives in roaring engines and chrome grilles. In Canada, it lives in clean lines, calm power, and features that feel both bold and elegant. Electric vehicle sales are growing, but adoption remains uneven. In Q2 2025, zero-emission vehicles made up only about 8.6 percent of new vehicle registrations nationwide1. Some provinces do much better: Quebec has seen its share rise above 11 percent2.\n\n\nIn that climate, a premium electric SUV has to do more than look expensive. It needs to signal leadership, power, and refinement at the same time. The VinFast VF 9 aims to do just that. With design input from Pininfarina, it combines bold, muscular proportions with soft, sweeping curves. The result is a shape that conveys confidence rather than aggression.\n\n\nThat sense of presence isn’t only about design. Many still associate prestige with the roar of a combustion engine, but the VF 9 offers another idea: quiet strength. The SUV moves with near silence, broken only by the faint rush of wind as it accelerates. Owners say that calm power turns every drive into a moment of ease, a rare stillness that makes the road feel less like a routine and more like something to enjoy.\n\n\nWhat Prestige Means in Cost and Value\n\n\nLuxury often carries hidden bills. In Canada many EVs cost more upfront, but the total cost of ownership can shift in favour of electric models over time. For example, Canadian owners typically spend nearly CA$3,000 a year on gasoline3. EV owners spend only a few hundred dollars annually on electricity. Maintenance costs follow a similar pattern: battery-electric vehicles require fewer moving parts, less fluid work, fewer brake jobs. Canadians who shift to EVs often see 40 to 50 percent lower maintenance costs over the life of their vehicle compared to conventional ones.\n\n\nStill, premium EVs are priced high. The average cost of an electric vehicle in Canada is over CA$73,0004. That places many models out of reach for the average buyer. For someone who wants not just an EV but a three-row premium SUV, that gap can feel even wider.\n\n\nGuided by the idea that prestige is less about paying more and more about maximizing value, the VF 9 works to bridge that gap. It starts with design and materials that deliver a sense of luxury without relying on unnecessary flash. I...