Business
VinFast Highlights the Shift from Product-Led to Customer-Led Sales
MARKHAM, Ontario--(BUSINESS WIRE)-- As the global auto industry shifts from product-led to customer-led sales, VinFast's approach in Canada highlights how
About this update from Vinfast Auto Ltd.
[{"type":"text","content":" MARKHAM, Ontario--(BUSINESS WIRE)--\nAs the global auto industry shifts from product-led to customer-led sales, VinFast's approach in Canada highlights how service, trust, and long-term support are becoming key drivers in how people choose and buy cars.\n\n\nBusiness success is evolving. Companies no longer win simply by making great products. They win by creating great experiences. This shift is happening everywhere, from tech startups to century-old manufacturers. The auto industry is feeling this pressure as well. One unexpected example shows how powerful this change can be: VinFast in Canada is proving that putting customers first can transform how people think about buying cars.\n\n\nThe Global Pivot Toward Customer-Centricity\n\n\nTraditional product-focused strategies are no longer enough. Companies that only emphasize features and specifications miss what customers truly want. Today’s buyers expect companies to listen to their feedback and respond quickly.\n\n\nA 2019 Economist Intelligence Unit study found that 81 percent of senior executives felt increasing pressure to become customer-focused, while 75 percent anticipated major organizational change in that direction in the coming years1.\n\n\nThis approach has a name: customer-led growth. The goal now is to build relationships that last for years. Companies that embrace this are pulling ahead of their competition. Those that don’t are being left behind.\n\n\nThis shift is especially true in the auto industry. Think about it. Buying a car is one of the biggest purchases in life. It’s an emotional decision. People keep cars for years, sometimes decades. So it’s only natural that they need to trust the company they’re buying from.\n\n\nToday’s customers expect transparency in pricing. No hidden fees or surprise charges. They want seamless experiences whether shopping online or visiting a showroom. Most importantly, they want support that lasts long after they drive off the lot. They want companies that will be there when something goes wrong. They want warranties that matter and service that truly helps. Buyers also expect access to support at any hour and often compare service reviews before choosing a brand.\n\n\nIn essence, it’s safe to say the customers don’t want to feel like they’re being sold to instead of cared for, nor do they want the relationship to end once ...